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From performances to premium giveaways, the night time was really price dropping some sleep over
Editor’s observe: This content material is sponsored by Energy Mac Heart and was produced by BrandRap, the gross sales and advertising arm of Rappler. No member of the information and editorial workforce participated within the manufacturing of this piece.
As any Apple fan is aware of, the stroke of midnight on an iPhone launch day isn’t only a time to buy – it’s when model loyalists come collectively, bask within the pleasure, and be among the many first within the nation to expertise the brand new launch.
Energy Mac Heart is not any stranger to the custom, and has as soon as once more thrown a jam-packed launch get together for the iPhone 17 collection and iPhone Air launch on the night of October 16 to 17.
The event was price dropping sleep over, as a whole lot of Apple followers lined up earlier than midnight to witness stay performances of OPM hits, take part in main raffles, and take residence jaw-dropping freebies together with their new flagship iPhones.
Missed out on the enjoyable? Don’t fear, you possibly can make amends for the highlights as we provide you with a rundown on Energy Mac Heart’s Greenbelt 3 midnight launch.
Followers loved a freebie frenzy
It’s solely October, however it already felt like Christmas at Energy Mac Heart. The shop went all out to deal with devoted Apple followers, treating each buyer who lined up on or earlier than 11:59 pm of October 16 to at the least P30,000 price of freebies. Everybody who was current on the launch additionally loved perks from the occasion’s accomplice manufacturers Bo’s, Seize, and Lojel.
The affords don’t cease there – Energy Mac Heart additionally gave as much as P57,000 in reductions for trade-in offers with the iPhone 16 Professional Max, and as much as 50% off on iPhone equipment.
OPM playlist faves carried out stay
To heat up the Greenbelt 3 crowd, native music favorites serenaded the gang main as much as midnight.


“Tila” and “Parallel Universe” singer-songwriter Clara Benin eased the gang into the night time together with her guitar and clean tunes. Lola Amour got here on subsequent to boost the vitality, performing their brassy, hip-swaying hits together with “Raining in Manila” and “Fallen.” Closing out the performances, “Ulap” singer Rob Deniel acquired the gang again on their toes and singing alongside proper earlier than the much-awaited midnight drop.
Prospects grew to become gamers in thrilling video games, giveaways
Rewards abound for early prospects within the queue, who acquired to take part in video games and giveaways with the night time’s hosts, Sam YG and Ai Dela Cruz.

The video games included a hilariously revealing spherical of Hello, Rating! which uncovered the individuals with probably the most unread emails, probably the most objects of their Pictures app, and probably the most quantity of hours of telephone utilization for the day.
Later within the night time, Energy Mac Heart additionally raffled off P10,000 IKEA present playing cards for 3 winners. Think about getting an identical bedside desk to retailer your new iPhone 17 and P30,000 price of giveaways? Now that’s price tenting out for.
Apple followers went all-in to get the most effective offers
The very best a part of the night time was the palpable pleasure and vitality of Apple followers. In Greenbelt 3 alone, the queue surpassed 600 individuals proper earlier than midnight, with individuals lining up as early as October 11 to get the most effective freebies and offers.

It’s clear that Filipino Apple loyalists are an unstoppable drive with regards to a brand new iPhone collection drop. “It’s a connection they share with the bigger neighborhood of Apple followers and a celebration of how expertise continues to maneuver individuals and the world ahead,” mentioned Energy Mac Heart director for advertising and product administration, Joey Alvarez.
Need to take part on the iPhone 17 collection and iPhone Air pleasure? Order your unit now via Energy Mac Heart’s on-line web site or at a department close to you. – Rappler.com