European Banks Pin Hopes on Friendshoring Trend
European banks anticipate that the growing trend of ‘friendshoring’—shiing operations and supply chains to politically allied nations—will extend to the financial sector, fostering consolidation and growth opportunities.
Understanding Friendshoring in Finance
Friendshoring gains momentum as companies diversify away from high-risk regions amid geopolitical tensions. Banks across Europe view this shi as a chance to strengthen ties within the continent and with trusted partners, potentially boosting cross-border mergers and acquisitions.
Recent data reveals a surge in EU cross-border banking deals, reaching the highest levels since the 2008 financial crisis. This uptick aligns with global trends where deal values more than doubled last year, driven by favorable economic conditions and strategic realignments.365
Strategic Moves by Major Players
Leading institutions like Santander, Intesa Sanpaolo, and Société Générale pursue initiatives to expand balance sheets and enhance competitiveness against U.S. rivals. These efforts signal a broader revival in European banking, fueled by higher interest rates and improved profitability.
Analysts note that friendshoring encourages firms to prioritize investments in stable, allied economies, a strategy JP Morgan highlights as key to a 45% rise in cross-border deals despite global uncertainties.45
Challenges and Opportunities Ahead
While opportunities abound, challenges persist, including regulatory hurdles and economic slowdowns. Officials emphasize the need for agile policies to support this transition, ensuring financial stability amid shiing global dynamics.
European banks position themselves to capitalize on friendshoring, aiming for a more resilient and integrated sector in an era of geoeconomic fragmentation.

