Controversial Billboard Ignites Town Discussion and Economic Fears
A prominent electronic billboard situated along Highway 3 in Taber, Alberta, is drawing significant attention, both online and within the community. The sign is currently displaying an advertisement that reads, “Send Ottawa a message! Choose Alberta.”
This message is being promoted by Cory Morgan and an independent advertising group named Pathway to Independence. The billboard has become a focal point for controversy, generating widespread discussion on social media platforms.
Some residents have voiced their displeasure with the advertisement’s presence in public spaces. “Having that posting close to public areas, I don’t really agree with that,” stated Bob Stewart, a local resident.
Conversely, others argue that removing the advertisement would constitute an infringement on freedom of expression. Morgan emphasized the importance of protecting political speech, noting that interference with registered political advertising could set a dangerous precedent. “Political expression is a very strongly protected area of free speech,” Morgan commented.
Town Clarifies Stance on Advertising Content
Town officials have clarified their role in the matter, stating that they do not approve, review, select, or control the content displayed on the billboard. In a formal statement, the Town of Taber communicated, “The views expressed in the advertisement are those of the advertiser and do not represent the official position of the Town of Taber or Council. They should not be interpreted as representing the views of the broader Taber community, local businesses, or community organizations.”
Economic Repercussions and Farmer Advocacy
Concerns are also emerging regarding the potential economic impact on Taber, particularly its renowned agricultural products. Specifically, some social media users are advocating for a boycott of Taber corn.
Morgan addressed these concerns directly, acknowledging the divided opinions surrounding his campaign. “I’ve seen that from people who don’t like my campaign and people who do like my campaign. I would just ask both sides to not take it out on the Taber farmers. They had nothing to do with this,” he urged.
The Town of Taber has indicated that it is in communication with the leaseholder of the billboard to relay any concerns received regarding its content.

