Meghan Markle’s Brand Faces Scrutiny Following Influencer Collaboration
The Duchess of Sussex’s lifestyle brand, American Riviera Orchard, has drawn online criticism following a recent partnership with prominent US influencer Olivia McDowell. McDowell, known for her content focusing on beauty, fashion, and lifestyle, shared videos showcasing her use of American Riviera Orchard products, including setting up her space with brand items for a party and offering summer hosting advice.
The collaboration, featured on both McDowell’s and the brand’s social media channels, appears to have been met with skepticism from some consumers. Observers have suggested that the Duchess’s brand is resorting to influencer marketing in an effort to boost its appeal.
Online Reactions to the Partnership
Commentary on social media platforms, particularly X, has been largely critical. One user ed disappointment, stating, “It appears that Meghan Markle is so devoid of ideas about how to sell American Riviera Orchard that she’s hired another influencer to basically repeat her same talking points for the brand. Yikes. If the talking points aren’t working, you get new talking points, not hire someone else to repeat the same failing lines.”
Another user echoed this sentiment, admitting, “Even I think it’s pathetic and I’ve tried to be neutral.” Other remarks questioned the marketability of the brand’s offerings, with one individual commenting, “Nothing she does will start selling those overpriced fruit spreads and wickless candles.” A separate critique suggested that the brand’s potential has been hampered by past decisions, with a user noting, “Too late. She’s already tarnished it by thinking she knew it all and didn’t need help or professional advice. Oh well.”
Recent Family Updates
This development comes shortly after the Duchess shared recent updates regarding her family life in Montecito, California. A collection of photos and videos depicted Meghan, Prince Harry, Prince Archie, and Princess Lilibet enjoying time together as they transitioned into the summer season. The post also included images of her beagle, Mia, and newly hatched chicks.
