It’s now not a merciless summer season. Taylor Swift formally introduced her new album The Lifetime of a Showgirl on Aug. 12 — and at some point later, she shared extra particulars in regards to the upcoming work, in addition to different surprises, throughout her look on boyfriend Travis Kelce’s podcast, New Heights.
Followers observed Swift was as much as one thing at 3 p.m. ET on Aug. 13, when a cryptic countdown was posted on Swift’s Taylor Nation Instagram Story. The countdown led to 7 p.m. — when the New Heights podcast episode was set to drop.
The put up confirmed a glowing orange door, the identical one which appeared on stage behind Swift throughout the Eras Tour, in addition to a hyperlink to Swift’s web site, which featured the identical picture, with the door slowly descending.
Over the course of 4 hours, on each hour, 4 squares with locks on the heart appeared subsequent to the door. First there was an orange lock, then a pink, then blue and at last a white. Eagle-eyed followers famous that the middle of every lock, the place a key could be positioned, was the identical form because the stage format on the Eras Tour.
When 7 p.m. rolled round, Swift’s web site revealed the duvet of The Lifetime of a Showgirl, which featured Swift in a glowing outfit, laying in a pool of inexperienced water. The 4 squares corresponded to deluxe editions of the album. All can be found till Aug. 16, whereas provides final.
Swift’s Taylor Nation Instagram put up additionally revealed the discharge date of the brand new album: The Lifetime of a Showgirl can be out Oct. 3.
The Instagram put up additionally revealed the album’s observe listing, which is as follows:
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The Lifetime of a Showgirl, feat. Sabrina Carpenter
Producers on the album are Max Martin, Shellback and Swift herself.
Additionally at 7 p.m. got here the drop of Swift’s particular episode of New Heights, hosted by Swift’s boyfriend Kelce and his brother Jason Kelce. Swift mentioned the Eras Tour, reclaiming her masters and her relationship with the NFL participant within the episode.
Swift’s preliminary album reveal got here within the type of a teaser for the podcast episode — however the clip, dropped on social media at 12:12 a.m., held again some key particulars. The podcast clip confirmed Swift holding the album, however with the duvet artwork blurred out, revealing solely the inexperienced and orange colour scheme.
Swift, who accomplished her worldwide Eras Tour in 2024, has lengthy dropped Easter eggs, or clues about her future work, for followers. The Lifetime of a Showgirl album drop isn’t any exception. A video posted to social media forward of Swift’s Miami efficiency on Oct. 18, 2024 confirmed the artist standing in entrance of part A12 — a clue as to when her album announcement would arrive. That night time, she additionally carried out her 1989 album set in orange and inexperienced — the colours of the Miami Hurricanes, whose house stadium Swift carried out in, and in addition a touch on the aesthetic of the album to come back.
Swift has been commonly noticed in orange and inexperienced outfits over the previous 12 months, doubtlessly foreshadowing the colour scheme of the album. And one of many greater clues got here in the official music video for “I Can Do It With a Damaged Coronary heart,” which featured backstage moments from the Eras Tour. Within the video, dancers rehearsed utilizing orange feather followers — a prop that was by no means used on stage. The Eras Tour efficiency of “I Can Do It With a Damaged Coronary heart” featured Swift at her most showgirl-y — and he or she even had Kelce be a part of her on stage throughout her June 23, 2024 present in London for the tune.
