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Money

Nike to chop company jobs amid turnaround effort

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Last updated: August 29, 2025 11:12 pm
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Nike to chop company jobs amid turnaround effort
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(Reuters) -Nike mentioned on Thursday it’s planning to chop lower than 1% of its company workforce as a part of the sportswear maker’s plans to show round its enterprise beneath CEO Elliott Hill.

Below Hill, the corporate has been investing in its working shoe and sneaker strains to reclaim misplaced floor within the segments, whereas rekindling relationships with retailers and increasing its presence at bodily shops in a bid to battle competitors available in the market.

As of Might 31, Nike had about 77,800 staff worldwide, together with retail and part-time staff.

The transfer follows Hill’s June remarks, when he acknowledged that the corporate deliberate to “realign” into cross-functional groups by sport.

“This new formation is constructed to place sport and sport tradition again on the heart, to attach extra deeply with the athlete and the patron,” the corporate mentioned in an announcement on Thursday.

The layoffs won’t have an effect on Nike’s EMEA and Converse companies, and it’s unclear what number of jobs will likely be impacted, CNBC reported earlier within the day.

Nike had beforehand introduced a job lower of two% in February final yr, equaling greater than 1,600 jobs, to decrease bills amid demand pressures.

The corporate mentioned in June it could lower its reliance on manufacturing in China for the U.S. market to mitigate the import tariff impression after forecasting a smaller-than-expected drop in first-quarter income.

(Reporting by Juveria Tabassum and Neil J Kanatt in Bengaluru; Modifying by Maju Samuel and Alan Barona)

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