Starbucks’ new protein-packed drinks
Supply: Starbucks
Starbucks plans to faucet into shoppers’ protein obsession by launching protein-packed chilly foam and lattes beginning Sept. 29.
From “fitness center bros” to customers of GLP-1 medicine like Ozempic, many People are attempting to eat extra protein, with the purpose of constructing or sustaining their muscle mass and feeling extra satiated after meals. Roughly a 3rd of U.S. shoppers mentioned they beloved excessive protein within the second quarter of 2025, up from 24% three years in the past, in line with Datassential, which tracks restaurant menus and shopper preferences.
Clients who add Starbucks’ protein chilly foam to their grande drinks can anticipate about 19 to 26 grams of protein, whereas the chain’s grande-sized protein latte delivers 27 to 36 grams of protein, the corporate mentioned.
“As we proceed to get again to Starbucks, we’re targeted on modernizing our menu with revolutionary, related, and hype-worthy merchandise that can resonate with our prospects,” Starbucks World Chief Model Officer Tressie Lieberman mentioned in a press release.
The protein chilly foam will likely be accessible in quite a lot of flavors, together with a brand new banana taste, vanilla, matcha, chocolate, brown sugar, salted caramel and plain. Seasonal flavors, like pumpkin, can even be accessible.
Since Starbucks launched chilly foam nationwide in 2018, it has turn into probably the most well-liked modifications that prospects could make to their drinks. One out of each seven Starbucks drinks contains chilly foam, in line with the corporate. The introduction of the frothy topping coincided with the rising recognition of iced espresso and different chilly drinks, which have overtaken Starbucks’ sizzling beverage orders, regardless of the season.
The protein lattes will likely be made with protein-boosted milk, created day by day by baristas by mixing 2% milk with unflavored protein powder. Clients will be capable to customise different drinks with the protein-boosted milk quickly as properly.
The product announcement comes on the heels of Starbucks’ best-ever gross sales week for its U.S. company-operated places, following the annual return of its pumpkin spice lattes and different autumn drinks. The gross sales file is one other inexperienced shoot for Starbucks’ turnaround below CEO Brian Niccol, who has pledged to deliver the corporate “again to Starbucks” by bettering the shopper expertise and introducing thrilling menu objects.
