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Indian retailer Aditya Birla Style and Retail Restricted (ABFRL) has launched its new reasonably priced vogue model, OWND!, designed to enchantment to Gen Z customers.
The model is positioned to supply fashionable and cost-effective vogue choices for younger adults, coming into a aggressive area alongside Trent’s finances attire chain, Zudio.
OWND! represents ABFRL’s strategic transfer to strengthen its presence within the worth vogue sector.
Commenting on the transfer, Pantaloons and OWND! CEO Sangeeta Tanwani mentioned: “The momentum with which the younger shopper is reshaping the style panorama and its influential function in defining cultural traits is plain. Impressed by sharp insights into this section, our technique is a daring transfer, designed to forge a deep connection and a real sense of name love.
“This new chapter, anchored in a vibrant model identify, a definite id, and a sturdy enterprise mannequin, shall be a powerful catalyst for our subsequent wave of exponential development.”
The corporate has outlined plans to transition present Model Up shops into OWND! shops and goals to broaden its community to 100 shops by the tip of the present monetary yr.
The retailer has already opened 5 OWND! shops in key markets, together with Ahmedabad, Bengaluru, and Aurangabad, as reported by Indian monetary day by day newspaper Mint.
Initially launched in 2019, the Model Up model focused Tier II and Tier III cities, providing a spread of clothes and niknaks.
The primary Model Up retailer was established in Bihar, and the model has since expanded to 49 areas.
With the introduction of OWND! ABFRL plans to broaden its attain into metropolitan and mini-metropolitan areas, in response to Mint‘s report.
“Aditya Birla Style and Retail unveils new reasonably priced vogue model ” was initially created and revealed by Retail Perception Community, a GlobalData owned model.
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