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Investigative Reports

DMAP hosts tenth DigiCon to sort out personalization, buyer engagement in ‘The Age of ‘i’’

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Last updated: October 7, 2025 7:48 am
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DMAP hosts tenth DigiCon to sort out personalization, buyer engagement in ‘The Age of ‘i’’
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That is AI generated summarization, which can have errors. For context, at all times seek advice from the total article.

The occasion is ready to assemble over 2,000 entrepreneurs and digital professionals to future-proof the business

Editor’s word: This press launch is sponsored by Digital Advertising Affiliation of the Philippines (DMAP) and was dealt with by BrandRap, the gross sales and advertising arm of Rappler. No member of the information and editorial staff participated within the publishing of this piece.

Celebrating a decade of digital advertising innovation, the Digital Advertising Affiliation of the Philippines (DMAP), the main group recognized for its excellence and innovation in digital advertising, will set the stage for unlocking the subsequent evolution of buyer engagement on the tenth version of the annual Digital Congress (DigiCon), with the theme, “The Age of ‘i’: The Energy of Personalization,” to be held on October 16 to 17 on the Manila Marriott Resort, Pasay Metropolis, Metro Manila.

Now in its tenth 12 months, the main digital conference will collect world and native business consultants, thought leaders, and expertise pioneers to discover the complexities of personalization in an AI-driven world, unlocking methods for scalable and impactful connections.

DigiCon ‘The Age of ‘i” 2025 will supply attendees alternatives to study, work together, and collaborate by means of 5 targeted tracks:

  • Innovation (AI)
  • Intelligence (Information Science)
  • Immersive (Retail and Activations)
  • Influence (Model Constructing)
  • Integration (Enterprise Transformation)

These tracks, together with varied sensible and immersive actions, intention to allow attendees to discover the most recent tendencies and rising applied sciences in customized advertising, fostering a tradition of innovation and collaboration amongst business professionals.

“We’re coming into an period the place personalization is paramount. This 12 months’s theme, ‘The Age of ‘i,’ celebrates the transformative energy of expertise to create distinctive, significant connections with prospects. On this quickly evolving digital panorama, manufacturers should navigate methods to domesticate private experiences in a linked world, driving stronger model loyalty and efficient buyer expertise. DMAP DigiCon 2025 would be the vacation spot to empower digital entrepreneurs to navigate this period and discover the way forward for customized experiences,” DigiCon 2025 chair Alan Fontanilla stated.

Delegates of this 12 months’s occasion may also get the chance to acquire program certifications in partnership with the Licensed Digital Marketer (CDM). This initiative aligns with DMAP’s mission to future-proof the business by offering essential insights and abilities, empowering entrepreneurs to remain forward of the curve within the digital age amid evolving client behaviors and speedy technological shifts.

“Filipinos are much more linked and are altering their habits digitally, so digital entrepreneurs should possess new ranges of experience and flexibility. DMAP is dedicated to main the business in navigating this advanced panorama, offering the essential insights and abilities essential to thrive in an period of hyper-personalization. We proceed to attempt in the direction of fostering an ecosystem the place innovation thrives, and the place professionals are geared up to form the way forward for digital engagement,” DMAP president Miko David stated.

Constructing on previous successes, DigiCon The Age of ‘i’ 2025 expects to draw over 2,000 attendees from varied sectors, together with advertising, promoting, enterprise, academia, media, and innovation.

To safe your spot and study extra about DMAP DigiCon The Age of ‘i’ 2025, it’s possible you’ll go to https://www.digicon.com.ph or e mail convention@dmap.com.ph. – Rappler.com

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