The Nutriment Firm (TNC) has notched up its eighth pet-food acquisition of the 12 months with a deal for Straightforward-Barf in France.
Sweden-based TNC stated the transaction for the recent pet-food enterprise provides it a “sturdy foothold” in France. Monetary phrases weren’t disclosed.
Describing the deal as a “strategic transfer”, Anders Kristiansen, CEO of TNC, stated in an announcement: “France, with Europe’s third largest pet inhabitants, is a vital market in our development technique. Straightforward-Barf instantly positions us because the chief within the French uncooked pet-food section.”
Straightforward-Barf was arrange in 2015 by Ariane Byhet and David Boulle. Round 80% of its gross sales are performed on-line.
TNC stated it’s going to broaden the Straightforward-Barf vary into recent gently cooked merchandise, whereas additionally “leveraging its B2B capabilities to convey Straightforward-Barf into the retail sector”.
It added: “This step will additional strengthen the quickly rising pure premium pet-food market in France and make high-quality pure diet extra accessible for pet homeowners throughout the nation.”
Straightforward-Barf’s homeowners stated: “We’re assured that The Nutriment Firm is the right proprietor to take the enterprise ahead. We’re excited to observe the continued development of pure premium pet meals in France.”
Talking to Simply Meals final month, CEO Kristiansen indicated that TNC had a couple of offers lined up for this 12 months to construct on the corporate’s acquisition spree.
“We’re including one new market in two or three weeks, after which we’ll most likely add a further market earlier than the tip of the 12 months,” he stated, noting an curiosity in jap Europe.
“Czech Republic, Slovakia, Romania, all of jap Europe is of curiosity for us, in order that’s the place you will note an announcement for an acquisition in a kind of markets in a couple of weeks,” the CEO added.
In July, TNC acquired UK-based cat-food provider Purrform, including a “new dimension of species-specific experience to its model portfolio”.
The corporate additionally bought Graf Barf, a German private-label pet-food enterprise, in June.
Graf Barf’s acquisition got here after TNC acquired BAF Petfood from the German firm Fressnapf and snapped up Bulmer Pet Meals within the UK.
“The Nutriment Firm provides to acquisition spree with Straightforward-Barf” was initially created and revealed by Simply Meals, a GlobalData owned model.
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