Signal on facade at Kendra Scott retail retailer on Santana Row within the Silicon Valley, San Jose, California, December 14, 2019.
Smith Assortment | Archive Photographs | Getty Photos
Kendra Scott, a jewellery model greatest identified for its single-pendant necklaces, is changing into the newest firm to affix the Western put on development.
The corporate on Wednesday introduced its debut boots assortment in an enlargement outdoors of the equipment market. The model will provide three types, out there in males’s and girls’s, as a part of the Yellow Rose by Kendra Scott line centered on Western type.
“Loads of people do not know, however within the different half of my life, I take my heels off within the boardroom, and I throw my boots on and head to my ranch,” founder Kendra Scott informed CNBC.
Scott, who lives in Texas, stated she grew up incorporating Western put on from denim to cowboy boots into her on a regular basis type, in what she calls a “stunning, timeless, basic look.” Slowly, Scott stated she noticed the development take maintain throughout the globe.
“I am sitting right here going, properly, that is my life on a regular basis. That is authentically who I’m and what I do,” Scott stated. “I additionally observed that there have been numerous Western manufacturers on the market that put cowboy first, after which they later take into consideration the lady … so I used to be actually excited to create a model that put cowgirl entrance and middle, however make it extra fashionable.”
Kendra Scott’s enlargement into Western put on rides a bigger wave of firms leaning into the type. The fast-growing marketplace for cowboy boots is projected to achieve $538.6 million by 2035, in accordance with Future Market Insights.
Different firms are taking discover. Retailers like Hole and Levi’s are advertising and innovating extra denim merchandise amid what’s change into a “denims struggle.” Wrangler is an completely Western put on model that has leveraged the development, and components of American popular culture just like the hit TV present “Yellowstone” and celebrities like Beyoncé are embracing the cowgirl aesthetic.
In fact, extra Western put on choices for shoppers means more durable competitors for Kendra Scott because it enters the area.
Branching out
Scott got down to create Yellow Rose in 2023. The in-house model ultimately turned separate brick-and-mortar shops that incorporate Western type into its jewellery designs. Scott stated the corporate shortly noticed buyer pleasure concerning the distinctive type, but it surely felt just like the tip of the iceberg of the model’s potential.
Over the course of two years, the corporate examined fashionable Western attire that was particularly designed for ladies, Scott stated. The boots, she stated, tie within the customized shapes that the jewellery model is understood for and embrace stitching and embroidery that give them a extra “fashionable twist.”
Scott stated the gathering is a “labor of affection” with a specifically formed toe, a novel mixture of leather-based and suede, a number of coloration selections and choices for each women and men.
Yellow Rose by Kendra Scott’s debut boots assortment
Supply: Kendra Scott
And the debut boot assortment is simply step one towards constructing out a bigger wardrobe, Scott stated.
“We have been at it for nearly 24 years and actually put our stake within the floor as this premier jewellery designing model,” Scott stated. “We have constructed belief and reference to our buyer over 20 years now, and that enables a model like mine to have the ability to now take into consideration [more].”
Yellow Rose, named after Scott’s ranch and the Texas flower, is opening its fourth location – and the primary outdoors of Texas – within the fourth quarter of 2025 in Nashville, Tennessee.
The boots launch comes after the corporate branched out into eyewear at the start of this yr, getting into right into a licensing settlement with Marchon Eyewear.
Scott stated the step into Western attire is a big subsequent chapter for the model.
“It is thrilling as a result of I feel we’re at a very superb place at Kendra Scott the place this subsequent 20 years is de facto going to be one thing that’s form of like actually, ‘maintain on to your hat,’ as a result of we’re on this launching pad that we have actually been capable of construct that belief,” Scott stated. “After we launch a brand new class, we be sure that we’re filling a void available in the market and that we’re doing it with our personal distinctive fingerprint.”
