Pandora opens Singapore regional HQ to drive Asia development

Danish jewelry model Pandora has opened a regional headquarters in Singapore because it seeks to step up development throughout Asia.

The brand new base will handle Pandora’s Asia cluster, which features a mixture of company-run shops and distributor-led markets throughout the area.

The retailer described the transfer as underscoring its long-term give attention to Asia as a strategic development area, citing momentum in each established markets and newer territories.

Pandora chief industrial officer Massimo Basei acknowledged: “Asia presents an amazing alternative for Pandora. With dynamic markets like India, Japan, Indonesia and South Korea poised for enlargement, Singapore’s strategic location and vibrant enterprise setting make it the best base for our enlargement within the area.

“We’re investing in a devoted set-up and daring hiring plans to construct a robust basis for sustainable development.”

The workplace is located in Marina Bay, inside Singapore’s central monetary and industrial space.

Pandora intends to construct a group of fifty staff spanning branding and advertising, market improvement and operations, with hiring commencing in late 2025/early 2026.

The institution of the hub is supported by the Singapore Financial Growth Board (EDB).

Dino Tan, senior vice-president and head of Europe at EDB, added: “We welcome Pandora’s determination to ascertain its Asia headquarters right here, leveraging Singapore’s place as a enterprise hub for shopper corporations seeking to increase their attain throughout the area.

“Pandora’s expanded presence will add to the vibrancy of world life-style and shopper manufacturers in Singapore and create thrilling job alternatives for Singaporeans.”

In October 2025, Pandora disclosed that its president and CEO Alexander Lacik will retire in March 2026 after virtually seven years within the function.

He will likely be succeeded by Berta de Pablos-Barbier, the group’s chief advertising officer.

Pandora’s jewelry is obtainable in additional than 100 nations by 6,800 factors of sale, together with greater than 2,700 idea shops.

“Pandora opens Singapore regional HQ to drive Asia development ” was initially created and revealed by Retail Perception Community, a GlobalData owned model.

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