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Investigative Reports

How Quezon Metropolis earned the UNESCO Inventive Metropolis of Movie honor

Madisony
Last updated: November 21, 2025 7:29 am
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How Quezon Metropolis earned the UNESCO Inventive Metropolis of Movie honor
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Why it’s such an enormous dealCollaborationsMovie Metropolis as this yr’s QCinema theme

MANILA, Philippines – The towering determine that was the late Teddy Co might have handed on three years in the past, however his spirit lives on. Co was a outstanding movie curator, archivist, regional cinema champion, and board member of the QCinema Movie Basis.

“Teddy Co was the one who first urged QCinema Worldwide Movie Competition (QCIFF) to use for the UNESCO honor when Baguio and Cebu obtained awarded [the previous years],” QCIFF inventive director Ed Lejano recalled.

In late October, UNESCO declared Quezon Metropolis as considered one of two Inventive Cities of Movie this yr, the opposite one being Ho Chi Minh Metropolis in Vietnam.

Across the similar time, Dumaguete Metropolis additionally obtained named because the UNESCO Inventive Metropolis of Literature, whereas different Philippine cities that earned the nod from United Nations’ cultural arm the previous years embrace Baguio (Crafts and People Arts in 2017), Cebu (Design in 2019), and Iloilo (Gastronomy in 2023).

“He identified that what’s been achieved by QCIFF — plus its important position within the historical past of Philippine cinema — checks all of the packing containers for Quezon Metropolis to be designated as Inventive Metropolis of Movie,” Lejano instructed Rappler.

Lejano offered the concept to Quezon Metropolis Mayor Pleasure Belmonte, noting that though QCinema was “a comparatively younger pageant, it had already made an influence within the Southeast Asian area.”

Why it’s such an enormous deal

There are solely two Asian Inventive Cities of Movie: Busan, South Korea and Yamagata, Japan.

However Lejano stated it was simply becoming for Quezon Metropolis to make a pitch as “QCinema has been the rising star and has been thought-about as one of many prime festivals in Asia.”

“Mayor Pleasure enlisted the efforts of the QC Movie Fee for the arduous activity [of applying to be a UNESCO Creative City],” Lejano added.

Manet Dayrit, president of the QCinema Movie Basis and president/CEO of put up manufacturing firm Central Digital Lab, stated the marketing campaign was spearheaded by Liza Diño, the chief director of the Quezon Metropolis Movie Fee (QCFC).

“The QCFC crew labored tirelessly for about two years on the applying and marketing campaign. QCinema and the native movie group have been proud to assist their efforts,” Dayrit shared. “This recognition really displays Quezon Metropolis’s long-standing position as the guts of Philippine cinema.”

The Division of Commerce and Business (DTI) endorses solely two Inventive Cities a yr. Whereas 30 different cities utilized final yr, solely Quezon Metropolis and Dumaguete Metropolis made it.

QCFCs Diño and her crew “plus the precious help of Ivan Henares of the UNESCO Nationwide Fee of the Philippines (UNACOM) put collectively a profitable technique to clinch the glory,” Lejano famous.

Traditionally, Lejano stated, Quezon Metropolis is the true hub of the business; being the positioning of 60% of the nation’s whole cineplexes. And by framing QCinema as “its key element in worldwide influence,” he famous that their efforts really “paid off.”

Collaborations

Even again when Diño was chair of the Movie Improvement Council of the Philippines (FDCP), the council partnered with the QC native authorities on initiatives. Diño turned a part of the board of QCIFF in 2022.

“Mayor had already envisioned…QC as a movie capital,” Diño stated. “They each had been eyeing the UNESCO Inventive Metropolis of Movie. Upon the return of Mayor Pleasure (from Busan) two years in the past, the native chief govt expressed her want for QC to use for 2025.”

When Diño formally turned the pinnacle of town’s movie fee in March 2023, she stated they “reviewed the present coverage” and “constructed the fee from the bottom up.”

“We created packages,” she stated, including in addition they drafted and up to date ordinances associated to QCFC.

“The UNESCO Philippine Fee was an enormous assist,” Diño stated, including, “It was actually extra of a collaboration.”

They began with the QCinema Mission Market, launched the QCinema Business Program, and in addition carried out workshops, grasp courses, conferences and labs.

Whereas Lejano took cost of every part in regards to the pageant, similar to [programming], screenings, and every part associated to tradition, the fee was just like the “business arm” that introduced “the enterprise and business collectively.”

In a nutshell, Diño stated, “The appliance was a full, two-year marketing campaign involving coverage groundwork, inter-agency alignment, ecosystem constructing, and business packages that strengthened QC’s place.”

Movie Metropolis as this yr’s QCinema theme

The theme for this yr’s thirteenth version of QCinema is “Movie Metropolis,” chosen earlier than the announcement from UNESCO.

“[Quezon City] as Movie Metropolis [is] our means of manifesting this UNESCO honor of being a Inventive Metropolis for Movie, a primary for the Philippines and in addition for Southeast Asia (along with Ho Chi Minh Metropolis),” Lejano stated.

“We’re over the moon that…our means of manifesting [the Film City theme] actually paid off handsomely,” he beamed.

“Being named a UNESCO Inventive Metropolis of Movie is each a proud second and a significant problem,” Dayrit stated. “It conjures up us at QCinema to maintain nurturing our filmmakers and to strengthen Quezon Metropolis’s place as a real artistic hub for movie and storytelling, domestically and globally.”

The thirteenth version of QCinema, which opened with the movie Couture starring Angelina Jolie, runs till November 23. 

“A lot of this yr’s alternatives mirror on the artwork of filmmaking itself: cinema about cinema, tales about storytellers, and the ability of shifting photographs to reshape how we see the world,” the organizers stated.

Making its debut is Dokyu Days, QCinema’s new nonfiction showcase devoted to highly effective and thought-provoking documentaries “that spark dialogue and social change.” 

Organized by Filipino Documentary Society (FilDocs) with Dakila, QCFC and FAP, it includes a “stellar lineup of native and worldwide documentarists, business professionals, and journalists,” who will delve into advocacy discussions, case research, and the significance of nonfiction storytelling.

International locations from Southeast Asia, Asia, Europe, North America, and South America are represented throughout the totally different sections.

“A part of our program for this yr consists of movies about movies and filmmakers; movies that examine…our relationship with these tales…instructed on display,” Lejano stated.

“We are going to see folks behind the digital camera, attempting to seize one thing true by their lenses [and getting] that reality throughout to the general public. We are going to see folks affected by these truths, their lives modified by what they glean from these shifting photographs.” – Rappler.com

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