Ted Sarandos, left, co-CEO of Netflix, and David Zaslav, CEO of Warner Bros. Discovery.
Mario Anzuoni | Mike Blake | Reuters
Hours earlier than Warner Bros. Discovery agreed to promote its studio and streaming belongings to Netflix, Ted Sarandos, the co-CEO of Netflix, known as WBD CEO David Zaslav to tell him Netflix would not be bidding any larger.
WBD shareholders now have an opportunity to name Sarandos’ bluff.
WBD shareholders have till Jan. 21 to tender their shares to Paramount for $30 in money, although that deadline could also be synthetic. Paramount can prolong all of it the best way to WBD’s annual assembly, which hasn’t been set but however this 12 months came about June 2.
If Paramount acquires 51% of excellent WBD shares, it might management the corporate, regardless that the WBD board already agreed to promote the corporate’s studio and streaming belongings to Netflix. Each Netflix and Paramount can use the approaching days and weeks to talk with WBD shareholders to gauge whether or not they’d prefer to take Paramount’s supply or follow the board’s suggestion to promote to Netflix.
To tender or to not tender, that’s the query. There are sound arguments for either side. The choice additionally presents a sport concept aspect for shareholders who might merely desire a bidding conflict relatively than caring about the correct purchaser.
To tender
There are two overarching the explanation why a shareholder would possibly tender their holdings to Paramount.
The primary is that if the investor believes Paramount’s $30-per-share, all-cash supply for everything of WBD is extra useful than Netflix’s $27.75-per-share bid for simply the Warner Bros. movie studio and HBO Max streaming enterprise. The second is a perception that tendering shares is one of the simplest ways to drive a bidding conflict between Netflix and Paramount.
A shareholder might determine Paramount’s present supply is best than Netflix’s in the event that they assume it has the next chance of regulatory approval or in the event that they imagine Discovery World — the portfolio of linear cable networks together with CNN, TNT, Discovery, HGTV and TBS that is set to be spun out — may have minimal worth as a publicly traded firm.
Paramount Skydance CEO David Ellison informed CNBC earlier this month he values Discovery World at $1 per share, given his prediction on the seemingly a number of (two occasions earnings earlier than curiosity, taxes, depreciation and amortization) at which it should commerce primarily based on present valuations for comparable linear cable networks. If WBD does not comply with promote all the firm to Paramount, it plans to separate Discovery World out as its personal publicly traded entity in mid-2026.
Paramount’s argument is that $30 per share is already larger than Netflix’s $27.75-per-share supply plus $1 per share for Discovery World.
David Ellison, CEO of Paramount Skydance, exits following an interview on the New York Inventory Trade, Dec. 8, 2025.
Brendan Mcdermid | Reuters
Paramount’s bid can be all money, whereas Netflix’s bid contains 16% fairness with a so-called collar, which suggests shareholders will not know precisely how a lot Netflix inventory they will truly obtain till the deal closes.
As for regulatory approval, Paramount has performed up arguments {that a} mixed Netflix and HBO Max streaming enterprise can be anticompetitive. Netflix has greater than 300 million world paying prospects. The thought of the most important streamer shopping for HBO Max has already raised issues with politicians, together with President Donald Trump, who stated there could also be a “market share” difficulty with a Netflix deal.
Whereas Paramount would mix Paramount+ with HBO Max, Paramount+ has about 80 million subscribers, presenting much less of a danger to competitors.
The second, extra nuanced argument to tender is to maximise upside even when the belongings in the end go to Netflix.
Ellison has already made it identified Paramount’s $30-per-share supply is not finest and remaining. Tendering might trigger Netflix to come back again with the next supply, which can then immediate Paramount to boost its bid as effectively.
GAMCO Traders chairman and CEO Mario Gabelli informed CNBC earlier this month “the notion of Firm A and Firm B having a bidding conflict — that is what we like as a part of the free market system.”
He added final week that whereas he was beforehand leaning towards tendering his shares to Paramount, “crucial half is to maintain it in play.”
To not tender
Different shareholders might imagine, in distinction, that not tendering is one of the simplest ways of jumpstarting a bidding conflict. If Paramount sees that it isn’t getting traction with shareholders because the annual assembly will get nearer, it could increase its bid to get extra shareholders on board.
There are further causes to not tender. Shareholders might want the Netflix and Discovery World fairness portion of the Netflix proposal.
In a WBD submitting final week, the corporate stated a thriller “Firm C” proposed to accumulate Discovery World and its 20% stake in WBD’s streaming and studios enterprise for $25 billion in money. That bid was rejected by the WBD board as “not actionable.”
Nonetheless, the thriller bid suggests there could also be an purchaser in all of Discovery World if it will get spun out, which might lead to way over $1 per share, in line with Wealthy Greenfield, an analyst at LightShed Companions. That is a great cause to not tender, he stated, as a result of it makes the Netflix supply far more useful than Paramount’s bid.
Guaranteeing WBD splits Discovery World can be the protected play for shareholders in case regulators block a Paramount-WBD merger, Greenfield stated. Because the Paramount deal is for all of WBD, together with CNN, Ellison’s bid — which incorporates roughly $24 billion from Center Jap sovereign funds — might run into regulatory and political hurdles, Greenfield famous.
“You need the break up to occur,” Greenfield stated in an interview. “If the Paramount deal does not get regulatory approval, now you have prevented the break up from occurring. You are caught in 2027 with declining cable networks, and you have not spun them off. Does the U.S. actually need an organization funded by extra Center Jap cash than cash from the Ellisons proudly owning CNN?”
‘The place’s Poppa?’
WBD’s board has argued half its reasoning for rejecting Paramount’s $30-per-share bid was its concern with financing, noting extra funding comes from Center Jap sovereign wealth funds than the Ellison household, which has dedicated about $12 billion.
Paramount altered the phrases of its deal Monday to assist tackle funding issues. Oracle founder Larry Ellison, the daddy of David and one among the world’s 5 wealthiest individuals, agreed to offer “an irrevocable private assure of $40.4 billion of the fairness financing for the supply and any damages claims in opposition to Paramount,” ought to the prevailing financing fall via, Paramount stated in a press release.
Paramount additionally stated Monday it should publish information confirming the Ellison household belief “owns roughly 1.16 billion shares of Oracle frequent inventory and that every one materials liabilities of the Ellison household belief are publicly disclosed.” Paramount has stated the household belief will backstop the financing. WBD’s board had beforehand argued the belief is an “opaque entity,” preferring a direct dedication from the Ellisons.
Notably, even with the Monday announcement, the Ellisons have not elevated their private fairness funding, which nonetheless stands at $12 billion. Internally, some WBD executives have cited the 1970 Carl Reiner film “The place’s Poppa?” when talking in regards to the bid, in line with an individual accustomed to the matter. WBD has pushed for the Ellisons to commit extra private cash to the deal.
Nonetheless, a WBD shareholder might not care the place the funding is coming from so long as it is there. The three SWFs concerned within the deal are the Saudi Arabian Public Funding Fund, Abu Dhabi’s L’imad Holding Co. and the Qatar Funding Authority. The PIF and QIA, particularly, are identified establishments which have contributed billions of {dollars} to different U.S.-based offers.
Correction: This story has been revised to appropriate that Warner Bros. Discovery shareholders have till Jan. 21 to tender their shares to Paramount for $30 in money. A earlier model misstated this deadline.
