In keeping with new LS&Co. analysis, Gen Z leads the thrifting motion however 41% report no clothes restore expertise; that is the hole the Put on Longer Venture is designed to shut.
SAN FRANCISCO, Calif. — January 14, 2026 — At present, Levi Strauss & Co. (LS&Co.) introduced the launch of the Levi’s® Put on Longer Venture, a brand new neighborhood engagement initiative designed to assist younger folks take trend into their very own palms. This system will equip them with the talents and confidence to restore, refresh, and reimagine their garments—so they give the impression of being higher and last more.
Gen Z is driving the resurgence of thrifting, repurposing, and artistic self-expression in trend. But, many youth had been by no means taught the talents wanted to restore and customise clothes — expertise as soon as handed down by way of generations or taught in colleges. A new survey carried out by LS&Co. in the U.S. discovered that 41% of Gen Z report having no primary restore information, comparable to fixing a tear or stitching a button, which is almost double the speed of older generations. On the similar time, 35% of younger folks say they’d preserve their garments longer in the event that they knew the way to repair them. This highlights a significant alternative to cut back clothes waste when the typical American throws away 81.5 kilos of clothes annually1, which leads to greater than 2,100 kilos of textile waste getting into U.S. landfills each second2. Equipping younger folks with the talents to increase the lifetime of their clothes reinforces LS&Co.’s efforts to make use of its scale, attain and platform to drive towards a extra sustainable, much less resource-intensive attire trade.
The Levi’s® Put on Longer Venture introduces free sources primarily aimed toward college students in grades 9 by way of 12. Developed in partnership with world edtech chief Discovery Training and aligned with nationwide Ok-12 schooling requirements, this system teaches younger folks hands-on life expertise comparable to the way to restore and customise their garments, from stitching a button to patching a gap or tailoring a hem.
“At Levi Strauss & Co., we’ve spent greater than 170 years designing garments to be worn and cherished for so long as attainable. The Levi’s® Put on Longer Venture builds on that legacy by giving younger folks the boldness and instruments to increase the lifetime of what they already personal,” stated Michelle Gass, President and CEO, Levi Strauss & Co. “By increase restore expertise inside the following era and emphasizing the concept of sturdiness, we’re serving to spark a tradition of creativity, sustainability, and satisfaction in taking good care of the issues we worth.”
Starting with highschool college students, the curriculum is now out there to educators and college students nationwide on the free platform. LS&Co. workers can even function volunteer ambassadors, bringing hands-on instruction into colleges and native communities. As well as, colleges utilizing Discovery Training Expertise, the cross-curricular supplemental useful resource, can combine Levi’s® Put on Longer Venture straight into classroom instruction.
“Our partnership with Levi’s® displays the rising demand in colleges for curriculum that connects tutorial studying with actual‑world, future‑prepared expertise. By means of the Put on Longer Venture, college students acquire palms‑on expertise that builds confidence, creativity, and sensible life expertise whereas deepening their understanding of advanced subjects comparable to provide chain and useful resource administration. This initiative helps put together college students to be considerate, succesful problem-solvers,” stated Catherine Dunlop, Senior Vice President of Company Partnerships at Discovery Training.
Launching first in its hometown of San Francisco earlier than increasing globally, the Levi’s® Put on Longer Venture will educate native youth by way of common alternatives to construct core restore expertise. This system will start with a Put on Longer Venture workshop for San Francisco highschool college students on the LS&Co. Eureka Lab. Further trainings and workshops will proceed all year long, together with activations throughout Tremendous Bowl weekend in San Francisco.
“Packages like Levi’s® Put on Longer Venture resonate as a result of they meet college students the place they’re—hands-on, artistic, and rooted in actual life,” stated Ginny Fang, President of Spark, San Francisco Public Faculties. “When college students can be taught sensible expertise like repairing and caring for his or her garments, they’re not solely embracing sustainability, they’re gaining confidence, independence, and a way of satisfaction in what they will create and preserve themselves.”
Because the Put on Longer Venture grows, LS&Co. will scale its curriculum by way of community-based companions and choose retail initiatives, creating extra entry factors for younger folks and workers to have interaction in restore schooling. This method reinforces LS&Co.’s dedication to accountable consumption and encourages workers to put money into their very own expertise, to allow them to then educate others. These initiatives will construct upon LS&Co.’s legacy of crafting sturdy, high quality clothes designed to final a lifetime, empowering younger folks in every single place to take care of, customise, and prolong the lifetime of the garments they love. To be taught extra concerning the Put on Longer Venture, please go to levistrauss.com/values-in-action/wearlongerproject.
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About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is among the world’s largest brand-name attire corporations and a world chief in jeanswear. The corporate designs and markets denims, informal put on and associated equipment for males, ladies and youngsters beneath the Levi’s®, Levi Strauss Signature™, Denizen® and Past Yoga® manufacturers. Its merchandise are bought in roughly 120 international locations worldwide by way of a mix of chain retailers, malls, on-line websites, and a world footprint of roughly 3,200 retail shops and shop-in-shops. Levi Strauss & Co.’s reported 2024 web revenues had been $6.4 billion. For extra info, go to http://levistrauss.com, and for monetary information and bulletins go to http://traders.levistrauss.com.
About Discovery Training
Discovery Training is the worldwide edtech chief whose state-of-the-art, PreK-12 digital options assist educators interact all college students and assist tutorial achievement. By means of award-winning multimedia content material, tutorial helps, and revolutionary classroom instruments which might be efficient, partaking, and simple to make use of, Discovery Training allows educators to ship highly effective studying experiences in 45% of U.S. Ok-12 colleges and throughout 100+ international locations and territories. By means of partnerships with districts, states, and trusted organizations, Discovery Training empowers academics with important options that encourage curiosity, construct confidence, and speed up studying. Be taught extra at www.discoveryeducation.com.
1, 2 Supply: U.S. Environmental Safety Company, “Details and Figures about Supplies, Waste and Recycling: Textiles Materials‑Particular Information,” https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/textiles-material-specific-data.
