Emma Raducanu prepares to conclude her eight-year sponsorship with Nike and join forces with Uniqlo, following a teaser post from the Japanese clothing brand on social media.
End of Nike Era
Raducanu first signed with Nike at age 15, well before her stunning 2021 US Open triumph. She has donned their gear throughout major tennis events. Indications point to Nike implementing cost reductions in tennis sponsorships, which impacts top players such as Carlos Alcaraz, Aryna Sabalenka, and Jannik Sinner.
Uniqlo’s Teaser Announcement
Speculation intensified in late 2025 about Raducanu’s potential move to Uniqlo. The brand recently shared a social media image of a female athlete—believed to be Raducanu—showcasing their newest tennis line. The caption reads: “We’re proud to welcome a new face to UNIQLO.”
We’re proud to welcome a new face to UNIQLO.
pic.twitter.com/HXP4xvhboW
— UNIQLO_Ambassadors (@UQAmbassadors) February 23, 2026
World No. 25 Raducanu likely debuts Uniqlo apparel at Indian Wells next week. She becomes the first woman tennis player backed by the brand, which has previously supported icons Roger Federer, Novak Djokovic, and Kei Nishikori.
Strong Commercial Presence
Despite on-court hurdles since her teenage peak, Raducanu excels in endorsements. As Britain’s top player, she partners with luxury names like Dior, Tiffany & Co., and Evian. This Uniqlo deal underscores her enduring market appeal among tennis elites.
Recent On-Court Challenges
Raducanu hopes her new kit brings success at Indian Wells after health setbacks. A chest infection forced her retirement in the Qatar Open first round and required medical attention during her Dubai loss to Antonia Ruzic. She currently lacks a full-time coach following her split from Francisco Roig after an early Australian Open exit in January.
