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Investigative Reports

Inside SM Inexperienced Motion’s push for a waste-free future

Madisony
Last updated: February 24, 2026 11:00 pm
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Inside SM Inexperienced Motion’s push for a waste-free future
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Contents
Waste conversion pathways Blue bin: Recyclable to RECYCLEDGrey bin: Disposable to FUELInexperienced bin: Compostable to SOIL

SM makes a waste-free future a actuality

Editor’s word: This press launch is sponsored by SM Supermalls and was dealt with by BrandRap, the gross sales and advertising arm of Rappler. No member of the information and editorial group participated within the publishing of this piece.

Correct waste segregation could make a significant environmental influence when the right bins are used. At SM Supermalls, the Recyclable-Disposable-Compostable (RDC) system empowers clients to participate in a nationwide Inexperienced Motion. This initiative goals to advertise circularity, divert waste from landfills, scale back methane emissions, and stop soil and water contamination.

“By means of SM’s RDC bins, we’re not solely encouraging clients to undertake accountable waste disposal habits, but additionally enhancing the effectivity of our waste administration techniques to raised serve our communities. Waste is usually an ‘out of sight, out of thoughts’ situation, so we’re dedicated to making sure that our method delivers tangible environmental advantages,” mentioned SM Supermalls vp for company compliance and sustainability, Liza Silerio.

Waste conversion pathways 

As a part of its #SMWasteFreeFuture venture, SM’s waste processing arm, SM GUUN Environmental Firm, was established in Consolacion, Cebu, in 2024. There, waste collected from the in-mall RDC bins in Cebu malls is corrected and re-sorted for conversion into industrial uncooked supplies for recycling, gas or soil.

“An ecosystem of company companions permits us to optimize our waste administration processes and be sure that recovered supplies are reintegrated into the worth chain. By means of this closed-loop method, waste is remodeled into reusable assets and given a renewed goal past its preliminary lifecycle,” mentioned Silerio.

Blue bin: Recyclable to RECYCLED

“Recyclable is barely a promise, however RECYCLED is a promise saved”

Recyclables are merely 3 gadgets: bottles (plastic and glass), cans (aluminum and tin) and cartons. As a result of these 3 gadgets have the very best recycling infrastructure out there. 

Recyclables are sorted by materials sort on the manufacturing facility and returned to company and growth companions for reprocessing: MultiPly for paper; San Miguel Yamamura and Asia Brewery Integrated for glass; Coca-Cola’s recycling arm, PETvalue; and Nature Spring’s recycling arm, NS Sustainability Options, for plastic bottles. This course of ensures a streamlined provide chain for recycling and will increase recycled content material within the subsequent packaging materials for his or her merchandise.

Grey bin: Disposable to FUEL

Disposables like cups, straws, rags, and different hard-to-recycle disposable containers are processed into coal various gas on the waste processing manufacturing facility. The waste undergoes sorting, formulating, and shredding to gas the manufacturing of cement and its ash as cement supplies. High quality assurance is essential to decreasing pollution within the emission management techniques of the cement factories.

Cement manufacturing companions comparable to DMCI (Concreat), Holcim (Geocycle) and Republic (Ecoloop) make the most of these waste-as-fuels to assist their operational vitality necessities and scale back the usage of coal whereas serving to the setting.

Inexperienced bin: Compostable to SOIL

Compostables are primarily meals scraps and leftover meals. These are fed right into a machine that converts them into landscaping soil inside 48 hours, avoiding the landfill and methane fuel from decaying matter. Landfills are one of many largest sources of methane fuel, which is over 20 instances extra damaging than CO2.

The ensuing soil is used for landscaping and concrete greening initiatives, with companions together with J.Co, BlueSkye Go Round, Goldilocks, and Fats Hopes Power supporting its growth.

“Altering habits is tough, however we’ll make it simpler. All SM Supermalls are outfitted with RDC bins, enabling our clients to actively take part in significant sustainability efforts that assist defend the setting. Every time they go to our malls, they’ve the chance to contribute to our shared objective of attaining a Waste-Free Future,” Silerio mentioned. 

“Whereas waste stays an escalating problem each regionally and globally, SM firmly believes within the energy of neighborhood and collective motion to handle even essentially the most advanced environmental points.”

Final yr, the Philippines efficiently diverted greater than 246 million kilograms of plastic waste, surpassing the nationwide diversion goal with a recorded price of 56%, in keeping with the DENR. — Rappler.com

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