Signage is displayed outdoors a completely closed Mattress Tub & Past retail retailer in Hawthorne, California, on Could 1, 2023.
Patrick T. Fallon | AFP | Getty Photos
Mattress Tub & Past is again — type of.
The bankrupt residence items chain is being resurrected by the homeowners and licensees of its mental property, which opened the primary new Mattress Tub & Past retailer in Nashville, Tennessee, on Friday with probably dozens of extra to return.
This time round, the shop has a brand new identify — Mattress Tub & Past Residence — and marks a “recent begin” for the beloved model, stated Amy Sullivan, the CEO of The Model Home Collective, the shop’s operator.
“We’re proud to reintroduce one in every of retail’s most iconic names with the launch of Mattress Tub & Past Residence, fantastically reimagined for the way households collect at residence at present,” Sullivan stated in a information launch. “With Mattress Tub & Past Residence we’re delivering on our mission to supply nice manufacturers, for any finances, in each room. It is a highly effective addition to our portfolio and a significant step ahead in our transformation.”
In honor of the model’s legacy, the brand new retailer will settle for the model’s well-known 20% coupon, no matter when it expired.
“We encourage company to herald their legacy Mattress Tub & Past coupons which we’ll gladly honor,” the corporate stated in a information launch. “The coupon everyone knows and love is again and for many who want one, a recent model will likely be ready on the door.”
Mattress Tub and Past 2.0 has been a number of years within the making and concerned a rigmarole of company acquisitions and rebrandings. When the unique Mattress Tub and Past filed for chapter in April 2023 following a string of company missteps, it struggled to discover a purchaser and ended up liquidating and promoting off its enterprise in components. Overstock.com later purchased the model’s mental property, rebranded its enterprise to Past Inc. and launched an online-only model of Mattress Tub and Past.
What adopted from there was a dizzying array of company deal-making. In the end, Past took an possession stake in Kirkland’s Inc., a house decor chain with round 300 shops throughout the U.S., and gave it the unique license to develop and create Mattress Tub & Past Residence shops, in addition to Purchase Purchase Child shops.
Kirkland’s later rebranded to The Model Home Collective and plans to transform a few of its current Kirkland’s Residence shops into extra Mattress Tub and Past outlets. Friday’s launch in Nashville is the primary of six deliberate for the market and, pending the outcomes, it plans to transform round 75 extra shops by way of 2026.
The corporate stated it selected Nashville for the launch due to its proximity to its company headquarters, which can enable it to “intently handle each element and set the usual for future rollouts.”
Whereas the relaunch is thrilling for followers of the legacy model, it comes at a tough time for the house decor market. In some ways, Mattress Tub & Past’s chapter was the fault of its administration crew and execution missteps, nevertheless it additionally confronted macro challenges as effectively, specialists stated on the time. Competitors from gamers like Amazon, Walmart, Residence Items and Wayfair has made it tougher for different manufacturers to seize buyer spend, and the general sector has been mushy for a number of years due to excessive rates of interest and the sluggish housing market.
Even the present leaders within the residence decor house have seen mushy developments and it is unlikely that may change till rates of interest fall and the housing market picks again up, some analysts have stated.
