Watch lovers will little doubt get the joke Seiko and Pepsi are making collectively right here: the Rolex GMT Grasp II, initially made in Pan Am colours, is named the “Pepsi” within the watch neighborhood for its similarity to the soda model’s emblem. It has been an iconic collector’s watch for many years. By partnering with Pepsi formally, and going with a darkish colour, Seiko has created the Darkish Pepsi GMT, and Pepsi lastly has an official say within the matter. Each items are restricted to 7,000 models and might be launched in September. The SRPL99 will retail for $395 on a chrome steel strap, and the SSK047 will price $550 on a custom-printed Pepsi rubber strap. The dangerous information? In the event you did not get on the pre-order checklist quick, likelihood is you will have to attend for these to resurface on reseller websites. —Parker Corridor
Sonos to Elevate Costs Attributable to Tariffs
As President Trump’s wide-ranging (and fast-changing) tariff plan rolls out, we’re beginning to get affirmation that larger costs on imported items do, the truth is, cross right down to the buyer, with the newest coming from not too long ago appointed Sonos CEO, Tom Conrad. As reported by Bloomberg, Conrad touched on Sonos’ forthcoming value will increase throughout his first quarterly earnings report.
Telling traders that the model has labored to “reduce the downstream influence” to Sonos prospects, Conrad defined that almost all of Sonos’ merchandise are manufactured in Vietnam and Malaysia, which he mentioned might be topic to new 20 p.c and 19 p.c tariff charges, respectively, beneath Trump’s plan.
For context, different electronics manufacturers have been much less express concerning the tariff will increase immediately, with JBL blaming a $50 value improve on its new Tour One M3 headphones months after launch on “international business pressures.” Simply how a lot Sonos plans to boost costs and which merchandise might be affected stays to be seen. —Ryan Waniata
Motorola Debuts a Bedazzled Razr
Courtesy of Motorola
Bear in mind bedazzling your Razr? You possibly can relive these days with Motorola’s Good Assortment, which incorporates the newest Razr 2025 and Moto Buds Loop, in a brand new Pantone Ice Soften colour, full with Swarovski crystals. Motorola first introduced a partnership with Swarovski in April when it debuted its newest Razr telephones, although the unique collaboration started with the brand new Moto Buds Loop wi-fi earbuds in a French Oak colour.
Now, the bottom Razr 2025 mannequin is getting the dazzling improve with 35 Swarovski crystals on the leather-inspired end. The Moto Buds Loop is getting the identical remedy as its authentic debut, simply within the new Ice Soften colour. The corporate says restricted portions can be found and “extra curated system collections” are on the best way.
How a lot does a bedazzled Razr price? The identical as the traditional mannequin, apparently. The Good Assortment retails for $1,000, and it contains the telephone and the wi-fi earbuds. That is the identical quantity you’d pay when you purchased the Moto Buds Loop and Razr 2025 at MSRP. Not too dangerous for anybody desperately making an attempt to recreate their rhinestone-rich 2005 wardrobe.
