Fujifilm engages its community by allowing fans to vote on potential future lenses for the X-mount system. During the ‘Focus on Glass – Untold Stories’ live event, the company showcased 14 innovative lens concepts across four categories: Character Rich, Wide Aperture, Reviving Legendary, and High-Magnification Zoom.
Key Concepts Presented
Yukitaka Takeshita and Yumi Miyauchi, leaders of the X-mount product planning team, detailed each option in a 38-minute presentation. Highlights include updated Mark II versions of the popular 35mm f/1.4 prime lens and ambitious wide-aperture designs that excite photographers.
Current Poll Leaders
Early results show the XF 16-80mm f/2.8 and XF 18-50mm f/1.4 zooms dominating, together securing 32% of votes within the first 24 hours. These APS-C lenses offer full-frame equivalents of 24-120mm and 27-75mm, respectively.
The XF 16-80mm f/2.8 weighs 400-500g, while the XF 18-50mm f/1.4 stays under 800g, making both compact and lightweight for their performance. The f/2.8 model stands out as an ideal travel companion due to its versatile range.
Standout Character-Rich Options
Notable entries feature the XF 90mm f/2 APD, equivalent to a 135mm full-frame lens. Its apodization element creates dreamy bokeh effects for portraits, echoing classics like Nikon’s 135mm f/2 DC and Sony’s 135mm STF. Other intriguing choices include the XF 33mm f/1.0.
Vote and Influence the Future
Fans can select up to three favorites from the 14 concepts on Fujifilm’s official website. Live results update every five minutes, revealing top contenders in real time. While production remains unconfirmed, this fan-driven approach highlights Fujifilm’s commitment to user preferences, potentially leading to highly sought-after additions to the X-mount lineup.

