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A brand new ‘golden age’ of flying? Duffy PSA ‘undermines the message’

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Last updated: November 26, 2025 10:01 am
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A brand new ‘golden age’ of flying? Duffy PSA ‘undermines the message’
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Apparently nostalgic for the Champagne, pillbox hats and soft-lit glamour that characterised the skies within the Fifties and ’60s, U.S. Secretary of Transportation Sean Duffy urged airline passengers to decorate properly and thoughts their manners forward of the yr’s busiest journey week.

“Are you dressing with respect?” he requested in an on-line video. “Are you saying please and thanks?”

Doing so, Duffy instructed, would assist to usher in a brand new “golden age of journey” — a phrase that harks again to the mid-Twentieth century flight expertise. The video was a part of a Division of Transportation “civility marketing campaign” that goals to tamp down on in-flight preventing and different “unruly passenger conduct.”

The PSA leans exhausting into earlier-era romance. It opens with Frank Sinatra’s “Come Fly With Me” layered over grainy airport clips as a narrator proclaims that “air journey is a miracle of American ingenuity. … We revered the dignity of air journey. … Flying was a bastion of civility.” Moments later, the footage jumps to passengers brawling in terminals and shouting at flight attendants earlier than Duffy seems on display urging vacationers to carry bygone civility again to air journey.

Duffy’s name to motion didn’t land easily. The video was mocked over social media and on “The Day by day Present” this weekend, when host Ronny Chieng requested, “Are manners an important factor for the FAA to be coping with proper now?”

In response to historians and trade analysts, not likely.

The interior of a British European Airways Vickers aircraft circa 1960 shows crew and passengers had more room to manuever.

The inside of a British European Airways Vickers plane circa 1960 exhibits crew and passengers had extra room to manuever.

(Fox Images / Getty Photographs)

College of Nevada aviation historian and former airline pilot Dan Bubb stated though civility is vital — and violent incidents are unforgivable — manners and mink coats received’t repair the issue. That’s as a result of the cabin expertise of immediately is all-around unrecognizable from the blue-blooded “golden age” Duffy appears to overlook.

First off, planes had spacious interiors again then, Bubb stated. Some American Airways flights even featured a reside piano lounge, {and professional} cooks aboard Pan American World Airways served lobster and caviar on high-quality china. There was Champagne and free cigarettes on supply. And stewardesses have been subjected to doubtful age, weight and skirt-length limits — as airways featured their “sky ladies” in racy commercials, similar to Nationwide Airways’ “Hello, I’m Cheryl. Fly me” marketing campaign.

One factor was clear: Flying was endowed with a way of event, if just for rich passengers and businessmen.

“They acquired filet mignon. They acquired mashed potatoes, inexperienced beans and chocolate cake for dessert,” Bubb stated. “Now we’re fortunate if we get a cup of water and a stale bag of peanuts.”

The DOT’s account, he added, leaves out the commonplace frustrations shaping the passenger expertise immediately.

“Sure. It’s essential to be civil. Be good. Be useful. On the identical time, I feel Secretary Duffy has to take a tough have a look at what flying in economic system seems to be like when individuals are crammed collectively they usually’re preventing for the overhead bin area. You possibly can’t blame them for being a little bit bit edgy,” he stated.

At Western Airline's Los Angeles Training Center, stewardesses practice serving meals to each other.

At Western Airways’ coaching heart in Los Angeles in November 1966, stewardesses follow serving meals in a mock-up of a aircraft’s inside. Trainees discovered to deal with elaborate dishes whereas aloft.

(Bettmann / Bettmann Archive)

Cabin service dominated trade enterprise fashions till the late Seventies, when Congress handed the Airline Deregulation Act of 1978, which ended federal management over airline fares, routes and market entry. The invoice set in movement a fierce interval of competitors and market consolidation.

The winners have been area of interest funds airways and the massive 4 — American, Delta, United and Southwest Airways — which by the 2000s had already minimize the surplus fats from the passenger expertise. Plane have been redesigned to assist a whole bunch of passengers with fewer crew members per head, whereas seats have been clustered ever nearer collectively. Legroom plummeted by as much as 20% between the Nineteen Nineties and immediately, research present.

In the meantime, corporations applied pricing algorithms to make sure flights stayed totally booked and commenced charging for primary facilities together with carry-on luggage, legroom, meals and blankets, in keeping with Henry Harteveldt, a journey trade analyst and president of Ambiance Analysis Group.

Passenger cabin of the Flagship Knoxville, a fully restored DC-3 aircraft .

On the American Airways C.R. Smith Museum in Fort Price, Texas, a restored 1940 Douglas DC-3 plane referred to as the “Flagship Knoxville” offers a way of what air journey was like throughout its “golden age.

(The Lyda Hill Texas Assortment of Pictures in Carol M. Highsmith’s America Mission, Library of Congress, Prints and Pictures Division)

“In doing so, airways created a really crowded, annoying surroundings on the aircraft,” he stated. “Lengthy airport safety strains don’t assist. Neither do lengthy strains on the ticket counter and baggage test. By the point we get onto the aircraft, we’re on edge, we’re exhausted, we’re afraid, and the slightest factor now units individuals off.”

Harteveldt stated these shut quarters usually result in altercations on flights. The DOT stated incident reviews doubled in 2024 in comparison with 2019, whereas one in 5 flight attendants skilled bodily incidents in 2021.

Mrs. Jacqueline Kennedy, shown as she arrived at La Guardia Airport

Jackie Kennedy, in a skirt go well with, and her sister, Princess Radziwill, arrive at La Guardia Airport in March 1961.

(Bettmann / Bettmann Archive)

“There’s no query we’ve overpassed what makes journey enjoyable — the joy, the comfort, the cordial conversations,” Duffy stated in an attraction to vacation vacationers final week to decorate up, be well mannered and help fellow passengers. “People already really feel divided and harassed. We will all do our half to carry again civility, manners, and customary sense.”

An evaluation of DOT information confirms the rise in incidents for the reason that COVID-19 pandemic, when conflicts over carrying masks boosted the variety of reviews of unruly passengers. Nonetheless, 2024 noticed about 1.25 incidents per 10,000 flights, the overwhelming majority involving verbal altercations, failure to comply with crew directions or intoxication. Violent episodes are rarer nonetheless, however they continue to be a critical concern, particularly for crew members who deal straight with passengers.

“The violence that now we have seen between passengers and with passengers attacking crew members has completely no place on a aircraft at any time,” Harteveldt stated. “However Secretary Duffy’s name for individuals to decorate up as a approach to repair it? Good attempt. That’s not going to go wherever. And actually, I feel that undermines the message.”

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