Boston Consulting Group is integrating AI into metrics for efficiency analysis.
BCG says AI adoption has reached 90%, with 50% of staff utilizing it each day.
BCG leads in customized GPT growth, enhancing efficiency critiques, and shopper companies.
There isn’t any room at Boston Consulting Group for AI skeptics.
A couple of yr in the past, the agency started constructing AI expectations into the benchmarks that form how consultants are assessed, Alicia Pittman, the worldwide folks staff chair at BCG, informed Enterprise Insider.
“There is not any field on our types that claims, ‘Are you utilizing AI?’ It’s an expectation,” she mentioned, however the know-how is now central to the core competencies, like drawback fixing and perception, that drive evaluations and promotions.
“If you happen to’re not, you will not do effectively on the competencies—you will fall behind your friends on drawback fixing and perception,” she mentioned.
AI hasn’t modified the kind of work BCG expects from staff, Pittman mentioned, but it surely has raised the bar on high quality and effectivity.
“For instance, in drawback fixing, a guide would possibly use AI to floor insights — however efficiency is assessed on the judgment they apply to interpret these insights, construction the issue, and ship options that matter for purchasers,” she mentioned.
Maybe probably the most impactful utility of AI is in efficiency administration itself. Pittman mentioned one of many agency’s finest AI instruments helps staff write efficiency critiques — slicing writing time by 40% whereas enhancing high quality metrics by 20%.
Now, nearly 90% of the agency’s 33,000 staff use AI, and about half are what BCG calls “ordinary customers,” or those that use the know-how each day. “That is one thing we measure as a result of it results in stickiness and class of use,” Pittman mentioned. The agency had aimed for 50% adoption by yr’s finish however hit that milestone in Might, months forward of schedule.
BCG is not distinctive in urging staff to undertake AI. Throughout the trade, consulting corporations are retooling their workforces. Accenture, for instance, has mentioned it’s “exiting” staff it may’t reskill, whilst its CEO, Julie Candy, initiatives general head rely will develop within the subsequent fiscal yr. At McKinsey, over 70% of the agency’s 45,000 staff now use use its chatbot Lilli, McKinsey senior associate Delphine Zurkiya informed Enterprise Insider in March.
Progress at BCG has largely been because of its AI coaching program.
As of April, the agency had developed eight or 9 inside instruments. Deckster, a slideshow editor skilled on 800 to 900 templates, helps consultants construct and grade displays; about 40% of associates use it weekly, Scott Wilder, associate and managing director at BCG, beforehand informed Enterprise Insider.
