DeMar DeRozan #10 of the Sacramento Kings is defended by Jose Alvarado #15 of the New Orleans Pelicans throughout the second half of a sport on the Smoothie King Middle on February 12, 2025 in New Orleans, Louisiana.
Derick E. Hingle | Getty Photographs
Basketball followers watching on Prime Video this season will have the ability to observe their wagers by an expanded partnership between Amazon and Flutter-owned FanDuel, the unique odds supplier of the NBA and WNBA on Prime.
Bettors will have the ability to hyperlink their FanDuel accounts to their Prime Video profiles and see how their wagers are enjoying out in actual time, Amazon introduced Tuesday. Customers can observe progress on parlays and verify wins and losses. The brand new function does not allow bets to be positioned straight on Prime Video.
A separate overlay possibility, referred to as OddsView, will replace odds, traces, chances, moneylines, spreads and sport props all in actual time in what Amazon is looking an “immersive” expertise. It will be obtainable for all NBA video games on Amazon Prime Video.
FanDuel’s president of sports activities, Mike Raffensperger, referred to as it “a big milestone in how we join with basketball followers.”
Former LA Clipper Blake Griffin, who will function an analyst for NBA on Prime, can even grew to become an envoy for FanDuel’s NBA providing. Griffin can be featured throughout FanDuel campaigns in addition to in on-air integrations, social media and reside occasions.
For Prime Video, it is one other extension of the way it serves up sports activities and appears to realize extra viewers with options and enhancements.
“Since Day 1, we have challenged ourselves to invent options that heighten, customise and add storytelling components for followers throughout the reside sports activities expertise,” mentioned Jay Marine, head of Prime Video U.S. and world sports activities and promoting, in a launch. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class wager monitoring expertise with FanDuel, in addition to a wide-ranging suite of broadcast improvements to boost Prime Video’s complete NBA choices.”
FanDuel wager monitoring overlaid on Amazon Prime Video streaming.
Courtesy: Prime Video
Prime Video has been increasing its footprint throughout sports activities, together with its take care of the NFL for “Thursday Night time Soccer.” Just like its plans for the NBA, Amazon has built-in varied tech and AI-driven options into its “Thursday Night time Soccer” telecast.
The FanDuel function and partnership is unique to the NBA and, starting subsequent season, the WNBA. Amazon grew to become the latest associate for nationwide NBA video games within the league’s latest media rights negotiations, which noticed the tech big, Disney’s ESPN and Comcast’s NBCUniversal enter into an 11-year deal valued at about $77 billion.
The 2025 NBA season formally begins on Oct. 21. Along with the nationwide sport package deal, Amazon can be a supplier of the regional sports activities networks just lately rebranded as FanDuel Sports activities Networks — and owned by Most important Road Sports activities — by Prime Video.
The combination of sports activities, streaming and betting has been choosing up steam — from promoting offers to integration into the viewing expertise.
Betting odds have develop into a longtime a part of sport broadcasts, and devoted reveals round betting are distinguished.
Betting through cell apps has made it simpler in states with legalized on-line playing. And the continued client shift to streaming has allowed for better integration on lounge screens.
Amazon’s streaming service is not the primary to include betting odds into the viewing expertise.
Forward of the NFL season, ESPN launched its direct-to-consumer streaming service, bringing its TV networks and different options collectively in a streaming providing for the primary time.
The brand new ESPN app contains a viewing display screen that integrates related ESPN fantasy stats for a viewer’s private fantasy crew gamers, in addition to bets which have been made utilizing ESPN BET in a state the place it is authorized to position on-line wagers.
Earlier this week, NBCUniversal entered right into a multi-year promoting take care of DraftKings, one other main sports activities betting platform. The settlement will see DraftKings built-in throughout NBCUniversal’s sports activities portfolio.
Disclosure: Comcast is the guardian firm of NBCUniversal, which owns CNBC. Versant would develop into the brand new guardian firm of CNBC upon Comcast’s deliberate spinoff of Versant.
