Apple Maps Launches Privacy-First Ads in US, Canada This Summer

Apple plans to introduce targeted ads in Apple Maps for users in the US and Canada starting this summer. This rollout forms part of the new Apple Business platform, which equips businesses with tools to run local ads, track analytics, and maintain their brand across Apple services.

How Apple Maps Ads Function

The advertisements target key user moments during searches and discoveries. For queries like “coffee shop” or “hardware store,” relevant sponsored results appear at the top of the list. Ads also feature prominently in the upcoming Suggested Places section, which highlights trending spots nearby, recent searches, and contextual recommendations.

All sponsored content displays clear labels to promote transparency for Maps users.

Privacy Protections in Apple Maps Advertising

Apple emphasizes user privacy throughout this ad initiative. User locations and ad interactions remain unlinked to their Apple Account. Personal information processes on-device, avoiding collection, storage, or sharing by Apple with advertisers or third parties.

Apple Business Platform Features

The platform consolidates brand management tools, streamlining business presence across Apple apps.

• Brand Profiles and Place Cards: Update business names, logos, and details for consistency. Enhance Maps and Safari listings with photos, hours, and more.
• Showcases and Custom Actions: Highlight deals, products, or events on place cards. Add direct links for ordering or reservations to preferred sites or apps.
• Branded Communications: Feature logos in Mail sender icons and Apple Wallet tracked orders.
• Tap to Pay on iPhone: Display brand details on payment screens for Apple Pay transactions via iPhone.
• Location Insights: Access analytics on customer searches, views, and interactions with custom actions in Maps.

Getting Started with Ads

Businesses must claim their Maps location through the Apple Business portal, launching April 14. Summer brings a streamlined ad creation process. Existing Apple Ads users and agencies can continue via their platform, with options for keyword and brand targeting.