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Apple’s iPhone hype days are over — except AI can ship

Madisony
Last updated: September 10, 2025 10:33 pm
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Apple’s iPhone hype days are over — except AI can ship
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Apple’s (AAPL) iPhone hype might be a factor of the previous — except it delivers on AI.

“I’d intuitively say that we’re at a degree … that I do not see tremendous cycles as being type of the dynamic round it,” AT&T (T) CEO John Stankey advised Yahoo Finance’s Govt Editor Brian Sozzi at Goldman Sachs’ Communacopia + Expertise Convention on Tuesday.

Stankey mentioned with out main software program advances — particularly in synthetic intelligence — Apple may battle to reignite the blockbuster gross sales cycles that when outlined its launches.

“These are actually changing into extra software-driven gadgets,” Stankey defined. “Software program tends to be incremental. It isn’t essentially constructed on a {hardware} platform that is put out. And as software program continues to get higher and higher, that is what tends to drive engagement [and] utilization.”

Apple CEO Tim Cook dinner holds an iPhone 17 professional and an iPhone air, as Apple holds an occasion on the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo · Reuters / Reuters

His feedback strike on the coronary heart of a rising investor concern: that Apple is lagging behind rivals within the AI race. Firms like Google (GOOG), Microsoft (MSFT), and Samsung (SSNLF) have spent the previous 12 months rolling out AI-powered options throughout search, gadgets, and productiveness software program. Whereas Apple has launched its personal sweep of options, the corporate has taken on a extra staggered method.

Some key capabilities — together with a extra deeply built-in and conversational Siri and Visible Intelligence instruments — have but to be absolutely rolled out.

For customers, the stakes are equally excessive. With no seen leap ahead, the new iPhone 17 dangers being seen as a marginal improve reasonably than a must have gadget, in accordance with Stankey.

“I’d count on that this is perhaps the case and there will be some customers who discover a compelling must go and purchase a brand new gadget,” he mentioned. “However I do not assume it will be one thing the place persons are going to be standing in a line beating down the doorways at file ranges for that day.”

That is a pointy distinction with the heyday of the iPhone, when “tremendous cycles” — years with main design overhauls or groundbreaking new options — despatched customers flooding Apple shops and propelled shares to new highs.

Whether or not the tech big can provide you with purposes that make the iPhone indispensable stays to be seen, Stankey added, noting Apple will want its AI to be “distinctive to different AI instruments or gadgets.”

Apple shares have been barely decrease in Tuesday buying and selling. The inventory has dropped 4% 12 months up to now, in comparison with the S&P 500’s (^GSPC) 11% achieve.

Francisco Velasquez is a Reporter at Yahoo Finance. He will be reached on LinkedIn and X, or through electronic mail at francisco.velasquez@yahooinc.com.

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