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Money

Barry Sternlicht says he’ll drop workers in favor of AI

Madisony
Last updated: November 11, 2025 2:23 pm
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Barry Sternlicht says he’ll drop workers in favor of AI
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Contents
On CRE investingGet Property Play on to your inboxOn AI and information facilitiesOn their subsequent bets

A model of this text first appeared within the CNBC Property Play publication with Diana Olick. Property Play covers new and evolving alternatives for the true property investor, from people to enterprise capitalists, personal fairness funds, household workplaces, institutional traders and huge public firms. Enroll to obtain future editions, straight to your inbox.

Billionaire Barry Sternlicht, the chairman and CEO of Starwood Capital Group, is a legendary, legacy actual property investor. Brendan Wallace is an entrepreneur who co-founded Fifth Wall, a enterprise capital agency investing in property expertise and decarbonizing actual property. The pair first met within the gymnasium. Now, Wallace can say Sternlicht is a mentor – in addition to a Fifth Wall investor – and Sternlicht jokes that Wallace is his coach.

Collectively they gave CNBC Property Play a uncommon glimpse into how old-fashioned business actual property investing is pivoting to a brand new tech-driven world order and the way that new world order nonetheless depends on classes realized prior to now. 

Listed here are among the highlights from the dialog, edited for readability and size:

On CRE investing

Sternlicht: We endured a 500-basis-point, pretty speedy enhance in charges, and most of the people who had been invested needed to pay some worth for that, whether or not the yields on property went up or they weren’t correctly hedged. Your prices went up, your bills, and so they drained plenty of money stream from belongings which may have gone into fixing the belongings up. That is behind us now, and there isn’t any doubt that rates of interest are happening. … In Might of subsequent yr, Jerome [Powell] will  be out [as Federal Reserve Chairman], and no person’s getting that job with out agreeing to decrease charges.

I believe they need to decrease charges. I believe inflation that we’re seeing is tariff-related. It is going to proceed. It will worsen, most likely, within the fourth quarter, when the brand new inventories hit the cabinets and the tariffs can not be ignored. 

Wallace: The speed will increase that Barry was mentioning, these impacted prop tech definitionally, as a result of all tech firms, all loss-making companies, rerated all on the identical time. And on the identical time, the demand from business actual property stopped. 

I’d say an overlay on high of it was additionally {that a} large a part of the place actual property firms had been investing within the final 4 years was round decarbonization efforts, so making an attempt to evolve to new carbon neutrality legal guidelines … and anticipating this type of wave of decarbonization. And I really feel like with [President Donald] Trump’s election, it type of felt like they received a corridor go, definitely for 4 years.

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On AI and information facilities

Sternlicht: We have most likely received $20 billion devoted to [the data center] house. I believe it is a totally different situation than you assume. Most of us do not construct till we get a hyperscaler lease. So we get the lease from Amazon, Microsoft, Google, Oracle. What we’re watching now could be the credit score worthiness of the tenant, and notably Oracle, as a result of Oracle is doing all these offers back-ended to [ChatGPT], and Chat is a startup that does not earn cash and requires tons of of billions of {dollars} to develop to the dimensions they need to be. 

There isn’t any query AI goes to vary your entire world and do it a lot sooner than something we have ever seen earlier than, a lot sooner the web, definitely sooner the Industrial Revolution. That’s terrifying to me. I imply, I am not so complacent. I have a look at … how we spend cash, and what I can do with AI brokers that I do with people as we speak, and it is terrifying for the folks. I believe we have now to let folks go, proper? Jobs of 15 folks may be finished with a chatbot that prices me $36 a month. 

Wallace: I used to be making an attempt to hint all these fairly Byzantine and considerably incestuous commitments which can be occurring between the massive tech firms, between the digital infrastructure suppliers, and it is truly very arduous to hint who’s going to in the end pay for all of it, however in the end it must be paid for within the economic system.

The way in which to simply acid take a look at whether or not it is sensible is in case you regarded on the quantity of AI compute that will likely be required to fill all the information facilities which can be in manufacturing or have been introduced to enter manufacturing, and then you definitely assume that the tech firms should make some revenue on high of that to justify it, which they don’t seem to be as we speak, however let’s assume they should. Take any margin you need, assume that is the income that is then due to this fact flowing to massive language fashions and AI. What % of U.S. GDP would that be as we speak in case you ran that math? My worry is that it is perhaps like 120% of U.S. GDP. 

On their subsequent bets

Sternlicht: We’re closely investing in Europe, truly. Not right here. They’ve finished the stimulus package deal. They’ve low charges. They do not have, actually, inflation. They do not have tariffs. It is superb, having returned from Europe and the Center East, I can purchase all the pieces cheaper in Europe than I can right here now.

Wallace: New York Metropolis. Individuals overestimate the sturdiness of those political vibe shifts. Inside two years of electing Trump, we elected [Zohran] Mamdani to run New York, and I simply assume this stuff transfer dialectically. Over the long run, New York goes to be tremendous useful. So if I had been a betting particular person, I did not should make a return within the subsequent 4 years, I’d wager on New York.

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