Chris Hemsworth and Elsa Pataky deliver laughs in a new Amazon Alexa+ AI commercial aired during Super Bowl LX, drawing over 120 million viewers across America.
Contrasting Reactions to AI Assistant
The ad features the Australian couple testing the advanced AI home helper. Elsa Pataky, 49, remains calm and comfortable with the technology, while Chris Hemsworth, 42, starts skeptical and spirals into paranoid humor.
Hemsworth imagines disastrous scenarios where the AI turns deadly. “It’s all buddy-buddy, then the next second it’s trying to kill us,” he warns, distressed. The Alexa+ responds cheerfully: “Now, Chris, how would I do that?”
Over-the-top scenes show Hemsworth crushed by a closing garage door, trapped underwater as the pool cover shuts, and even attacked by a bear after Alexa sends him outside for a package. “Just like that, you’re a widow,” he cautions Elsa, who deadpans: “Right.”
Pataky plays the voice of reason, telling her husband, “You’re crazy,” before leaving for a meeting scheduled by the AI.
Ongoing On-Screen Collaboration
This spot builds on the couple’s previous joint ads, such as a tourism campaign for Visit Abu Dhabi, highlighting Hemsworth’s vulnerability even as a superhero.
Laid-Back Life in Byron Bay
The pair, married since 2010, share daughter India Rose, 13, and 11-year-old twin sons Sasha and Tristan. They moved from the U.S. to Byron Bay, Australia, in 2015, embracing a relaxed coastal lifestyle.
Chris describes their home: “We got a big plot of land, a farm with horses, and our kids surf and fish and ride motorbikes all day.” Elsa notes the benefits: “It helps a lot, especially in the house with three kids.”
Hemsworth emphasizes family focus: “I can focus on the more important things—I can hang out with my kids, I can hang with my wife, and we can go and have fun.”
Recent Personal Projects
Hemsworth recently released the documentary A Road Trip To Remember, a heartfelt follow-up to his 2022 series Limitless. The film follows him and his father, Craig, 70, revisiting childhood sites in Australia after Craig’s early-stage Alzheimer’s diagnosis.
Hemsworth, who carries two copies of the APOE4 gene increasing his risk, called the project a “love letter to my father.” He shared the emotional challenge of going public with these feelings.
