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Investigative Reports

Contained in the Memphis Chamber of Commerce’s Push for Elon Musk’s xAI Information Middle — ProPublica

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Last updated: August 22, 2025 2:50 pm
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Contained in the Memphis Chamber of Commerce’s Push for Elon Musk’s xAI Information Middle — ProPublica
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This text was produced for ProPublica’s Native Reporting Community in partnership with MLK50. Join Dispatches to get our tales in your inbox each week.

Reporting Highlights

  • Deceptive Mailer: Regardless of locals’ well being issues, the Chamber of Commerce has gone to uncommon lengths to advertise an information middle, together with sending a mailer with inaccurate info.
  • “Concierge Service”: The chamber has a five-member operations staff devoted to xAI, one in all Musk’s firms, because it tries to remodel Memphis into a world hub of technological innovation.
  • Group Well being Considerations: Residents of a Memphis neighborhood anxious emissions from xAI’s gasoline generators would add to the air pollution from close by industrial crops that triggers bronchial asthma.

These highlights have been written by the reporters and editors who labored on this story.

Marilyn Gooch was already skeptical about one in all her latest neighbors, xAI’s supercomputing facility, when her cousin walked throughout the road in June with a blue mailer from the Higher Memphis Chamber of Commerce.

Her cousin didn’t know what to make of the postcard that includes the logos of 9 native, state and federal businesses and the chamber’s assurance that billionaire Elon Musk’s synthetic intelligence firm operated “in full compliance with all relevant federal, state, and native rules and oversight.” The ability — a part of Musk’s bid to dominate the AI market — opened at a breakneck tempo nearly a 12 months earlier than, delivered to Memphis, Tennessee, largely as a result of efforts of the native Chamber of Commerce.

Throughout the nation, communities are grappling with the increase of information facilities and supercomputing amenities, which devour voracious quantities of electrical energy and water and may emit smog-producing pollution. In locations from Maricopa County, Arizona, to Prince William County, Virginia, residents have used zoning restrictions as a way to maintain supercomputers at bay — an possibility not out there to Memphians as a result of the xAI constructing was already zoned for industrial use.

For the reason that opening of the xAI supercomputing facility, Gooch had joined residents and environmental justice advocates sounding off at conferences about potential well being impacts of xAI. She discovered concerning the space’s already excessive focus of poisonous emissions from close by industrial crops, together with an oil refinery, and the county’s excessive bronchial asthma charges.

Of biggest concern: the emissions from the handfuls of methane gasoline generators — every roughly the scale of a semitrailer — that have been initially used to energy xAI’s new facility positioned lower than 2 miles from her dwelling in southwest Memphis. Primarily based on its evaluation of county well being ordinances and federal rules, the Southern Environmental Regulation Middle has asserted in a number of official and authorized paperwork that these generators violated the Clear Air Act and may by no means have been allowed; the Shelby County Well being Division disagrees.

Gooch noticed the mailer as an try to quiet their issues.

First picture: Warmth shimmers above gasoline generators on the Memphis, Tennessee, xAI website in April. Second picture: Marilyn Gooch.


Credit score:
First picture: Ariel J. Cobbert for MLK50. Second picture: Kevin Wurm/MLK50/CatchLight Native/Report for America.

Within the face of intense public opposition, the chamber has gone to uncommon lengths to advertise xAI, whose $12 billion funding the chamber believes will remodel the shrinking metropolis into a world hub of technological innovation. The chamber desires Memphis to be generally known as a part of the “Digital Delta,” increasing past its blue-collar identification because the distribution capital of the nation and FedEx headquarters.

This all-out push features a five-member particular operations staff to offer what it calls “round the clock concierge service” to make sure “seamless execution of the corporate’s speedy growth plans.” The chamber additionally managed xAI’s PR efforts, and whereas it has not held open public conferences about xAI, it hosted at the least 12 invitation-only conferences to tout the mission’s advantages to Memphis. And the chamber despatched its first mailer in latest reminiscence, which unfold incorrect details about the governmental oversight in place to watch Musk’s new facility.

Former chamber president Beverly Robertson mentioned she will’t recall one other occasion of the chamber doing such a full-court press for a corporation — however then once more, she and others famous, Memphis has by no means attracted an organization of xAI’s scale.

The general public had no enter into the opening of the ability of their neighborhood. As a personal enterprise, xAI had no obligation to hunt neighborhood suggestions, the chamber has mentioned. And since xAI didn’t search or obtain tax incentives, it wasn’t topic to overview from authorities our bodies or elected officers, a few of whom discovered about xAI’s arrival from the information.

The neighborhood’s lone probability to listen to from xAI in individual got here in April throughout a heated well being division listening to about residents’ issues over the gasoline generators. Brent Mayo, an xAI govt, learn a press release concerning the firm’s plans to satisfy the best emissions requirements. He left earlier than the general public remark interval started.

An xAI spokesperson didn’t reply to requests for remark concerning the chamber’s mailer or to questions concerning the variety of gasoline generators powering the supercomputer.

The webpage features the “xAI Marks Its Spot” slogan and a header photo of smiling people wearing black T-shirts with the xAI logo.

The Chamber of Commerce introduced xAI’s arrival with a web page on its web site titled “xAI Marks Its Spot in Memphis” over a photograph of Mayo, middle, flanked by chamber staff.


Credit score:
Screenshot by MLK50

On this reliably Democratic and majority-Black metropolis, some residents have been upset by Musk’s alignment with President Donald Trump, his transient tenure because the chainsaw-wielding head of the Division of Authorities Effectivity, and the antisemitic and racist posts from xAI’s chatbot Grok, which is powered by the supercomputer generally known as Colossus. In response to this criticism, the chamber says it defends tasks, not folks.

However what dominated the civic dialogue was potential harm to the area’s air from xAI’s short-term generators, particularly the nitrogen oxides and formaldehyde they’ll emit, which contribute to smog. Even with transient publicity, smog will increase the danger of respiratory issues, bronchial asthma and coronary heart illnesses, in keeping with the World Well being Group.

The mailers despatched in mid-June to residents in at the least two neighborhoods, together with Gooch’s, seemed to be addressing these fears, asserting that the chamber “will proceed to prioritize compliance with current requirements and insurance policies.”

For seven generations, Gooch’s household has lived in Boxtown, a Black neighborhood in southwest Memphis. Environmental justice activists say Boxtown has been plagued for many years by air pollution from close by industrial crops. In Gooch’s ZIP code, the median family earnings is simply shy of $37,000 and the poverty charge is twice that of town as an entire.

Three kids run on a green lawn, smiling, with cars and houses in the background.

People stand and sit in folding chairs outside, with a rainbow arcing across a cloudy sky.

Boxtown residents gathered for a Nationwide Night time Out occasion within the neighborhood in August.


Credit score:
Kevin Wurm/MLK50/CatchLight Native/Report for America

Gooch took the mailer from her cousin and scanned the alphabet soup of company acronyms for the 9 the chamber claims have “regulatory oversight and authority over xAI’s Supercomputing Facility.” Earlier than retiring, she labored in human assets for 25 years and maintained office security studies. “There’s no means they’re going to be monitoring and taking a look at all this,” she remembers pondering. “That’s to date past their attain.”

Solely two businesses on that mailer have clear oversight over xAI’s influence on air high quality and public well being, the neighborhood’s major issues. The primary is the U.S. Environmental Safety Company, which beneath the Trump administration goals to make the US the world’s AI capital. Native oversight falls to the Shelby County Well being Division, which says it’s putting in a long-awaited air monitor in south Memphis. Each businesses assist guarantee compliance with the Clear Air Act, the enforcement of which the present administration is weakening as a part of a sample of broader environmental rollbacks.

Two different businesses represented on the cardboard — Memphis Gentle, Fuel and Water Division and the Tennessee Division of Surroundings and Conservation — informed MLK50: Justice By Journalism and ProPublica that they haven’t any authority over xAI’s supercomputing facility. The opposite 5 businesses say they do oversee some elements of the ability, resembling fireplace security, zoning or potential whistleblower complaints — none of which deal with the well being issues that almost all preoccupied the neighborhood.

The mailer despatched by Higher Memphis Chamber of Commerce in June


Credit score:
MLK50

The “Chamber’s mailer stating MLGW has regulatory oversight and authority over the xAI facility is in error. MLGW doesn’t have regulatory authority or oversight of xAI or any enterprise,” Ursula Madden, Memphis Gentle, Fuel and Water’s spokesperson, mentioned in an e mail.

Tennessee Division of Surroundings and Conservation spokesperson Jennifer Donnals mentioned in an e mail that “TDEC doesn’t have regulatory oversight over supercomputer amenities.” The company issued a allow associated to development and stormwater administration on the Colossus website, she mentioned.

Bobby White, the chamber’s chief authorities affairs officer, who mentioned he wrote the textual content featured within the mailer, informed MLK50 and ProPublica that he’d used the phrase regulatory “loosely.” He mentioned the chamber despatched the mailers to point out residents that xAI didn’t arrange store in Memphis with out consulting with anybody.

”It has been my intent to ensure folks have understood that the corporate has primarily abided by guidelines and legislation as they at present exist,” White mentioned in a written assertion. “I’ve additionally in private and non-private methods tried to advise activists and leaders that altering this firm’s or any firm’s habits comes right down to altering the coverage that enables for it.”

One among xAI’s staunchest critics is State Rep. Justin J. Pearson, who represents a majority-Black district that features Boxtown. Memphis Group Towards Air pollution, co-founded by Justin Pearson and now run by his brother KeShaun Pearson, was on the forefront of the battle to get the Shelby County Well being Division to disclaim xAI’s allow for 15 everlasting generators. It was joined by different native teams together with Younger, Gifted & Inexperienced, the Chickasaw Group of the Sierra Membership and Tigers Towards Air pollution.

A man in a navy suit speaks into a microphone amid a crowd of people in a room with auditorium seating. Behind him, three people hold their fists in the air.

State Rep. Justin J. Pearson, standing on the fitting, is one in all xAI’s staunchest critics.


Credit score:
Andrea Morales/MLK50

Justin Pearson mentioned the chamber’s mailer misled residents by together with businesses that haven’t any authority or solely oblique authority over xAI.

“It’s the pink handkerchief of the magician,” Pearson mentioned. “The propaganda that they’re placing out to try to persuade those that there’s nothing to see right here, there’s nothing to fret about, is just on the behest of a multibillion-dollar company.”

White mentioned xAI didn’t ask the chamber to ship the mailer and accused environmental activists of deceptive residents with claims that “the generators have been in some way working counter to current coverage and rules.” He mentioned he obtained concerned after seeing his former sixth grade instructor, church members and neighborhood leaders he’s labored with for years at a “raucous city corridor assembly as regards to gasoline generators, the place folks have been being whipped right into a frenzy and nonetheless leaving with out good info.”

The chamber emphasised White’s message in a extra nuanced means in a July webinar held lower than a month after the mailers arrived in Gooch’s neighborhood: “XAl’s presence in Memphis has occurred with the oversight of, enter from, and/or strategic alignment with the next businesses/organizations,” learn a slide, with the logos of the identical businesses.

Chambers of commerce exist to advertise companies and foyer for a pro-business local weather, mentioned Darrin Wilson, an affiliate professor at Northern Kentucky College who research native financial growth. However he mentioned pro-business organizations ought to nonetheless be anticipated to offer correct info.

“You wish to make it possible for the residents of Memphis and Shelby County have 100% correct and full info round one thing that’s going to influence their day-to-day lives,” he mentioned, “in order that they’ll make choices for themselves and advocate on their very own behalf.”

Blurry people march holding signs in front of a glass wall of the County Health Department building.

First and third photographs: Tigers Towards Air pollution, an environmental group, protest in opposition to xAI on the Shelby County Well being Division in Memphis in July. Second picture: Surveillance cameras monitor xAI’s Colossus website.


Credit score:
Kevin Wurm/MLK50/CatchLight Native/Report for America

The chamber maintains that xAI is an indeniable win for town, anticipated to create an estimated 500 high-paying jobs and, within the first 12 months alone, generate tens of hundreds of thousands of {dollars} in metropolis and county property taxes, hovering to as a lot as $100 million subsequent 12 months. Town’s mayor plans to direct 25% of tax revenues from xAI’s first facility to the neighborhoods closest to the operation. xAI has lately dedicated to funding repairs and new athletic fields at 4 neighborhood public faculties.

In keeping with press studies, xAI’s presence is constant to broaden within the Memphis space. Its second supercomputer facility, Colossus 2, is anticipated to return on-line quickly. Musk has introduced he’s shifting an influence plant from abroad to energy Colossus 2. And simply throughout the state line in Mississippi, an xAI-affiliated agency bought the positioning of a former Duke Vitality energy plant lower than 2 miles from Colossus 2.

After months of weighing whether or not to approve xAI’s allow request to function 15 everlasting, cleaner generators, the county well being division granted the allow in July. The Southern Environmental Regulation Middle has appealed the allow choice to the Shelby County Air Air pollution Management board, an appointed physique that hears such protests. The well being division didn’t publicly clarify its choice to grant the allow.

A crane sits idle in front of a turbine and bare trees blurred by smoke. The entire photo has a yellow-green tint.

A gasoline turbine exterior xAI in March, 4 months earlier than the Shelby County Well being Division accepted a allow for 15 everlasting generators.


Credit score:
Andrea Morales/MLK50

The chamber says that xAI has taken numerous steps to deal with environmental issues. It claims that emissions from the everlasting generators, which might be a backup energy supply, might be far lower than the utmost the EPA permits. To guard {the electrical} grid in instances of peak demand, xAI can be utilizing Tesla Megapack batteries as one other backup energy supply.

As well as, the corporate is constructing an $80 million wastewater facility that can enable xAI, plus the Tennessee Valley Authority and a close-by metal producer, to make use of recycled water to chill their crops as a substitute of counting on the aquifer the area is dependent upon.

“What we’re actually seeing is an organization that, fairly frankly, is doing as a lot as you would hope an organization would do when it comes to being environmentally acutely aware,” White mentioned.

Nonetheless, folks in Gooch’s neighborhood have purpose to fret about air high quality. Final 12 months, the American Lung Affiliation gave Shelby County an F grade for ozone, an air pollutant that contributes to smog. The county additionally has the state’s highest charge of ER visits for bronchial asthma, and town has been named an bronchial asthma capital by the Bronchial asthma and Allergy Basis of America.

In southwest Memphis, the cumulative most cancers threat related to publicity to 13 carcinogens within the air was 4 instances greater than the nationwide common, in keeping with a 2013 research by College of Memphis researchers.

A cemetery on a clear day.

Lots of Marilyn Gooch’s kin are buried at Boxtown’s New Park Memorial Gardens.


Credit score:
Kevin Wurm/MLK50/CatchLight Native/Report for America

“Each member of the family that I’ve had that lived within the Boxtown space has died of some type of most cancers,” Gooch mentioned, acknowledging that some have been people who smoke.

How We Tracked Workforce Reductions at Federal Well being Companies

Gooch, a member of the Boxtown Neighborhood Affiliation, attended one in all White’s xAI displays at a close-by church this spring. She remembers White saying that Memphis wants extra tax income and may’t afford to let xAI, or different firms, slide throughout the state line to Mississippi.

She’d deliberate to ask questions, however after listening to White give attention to the funds, she determined to not.

“His complete spiel was about cash, economics,” she recalled. “Not all cash is nice cash.”

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