Ford-150 pickup vehicles are displayed on the market at a dealership on March 24, 2025 in Austin, Texas.
Brandon Bell | Getty Photos
DETROIT — Ford Motor is attempting to spice up gross sales of its essential F-150 pickup truck earlier than the tip of the third quarter by providing particular financing to shoppers with less-than-perfect credit score scores.
The transfer contains providing shoppers with subprime credit score — these with a FICO rating beneath 620 — decrease rates of interest which can be usually provided to these with high quality scores, the automaker’s Ford Credit score monetary arm confirmed Wednesday.
Such promotions aren’t unprecedented and are an effort to make autos extra inexpensive for extra consumers and reduce stock ranges. However debtors with decrease credit score scores are thought of extra more likely to default or miss funds, particularly throughout an financial downturn.
Along with pickup vehicles being essential autos for the steadiness sheets of Detroit automakers akin to Ford, their gross sales are carefully watched as an indication of demand for expert labor and small companies.
A Ford Credit score spokeswoman stated the promotional charges don’t issue into the group’s precise “credit score selections” for shoppers. She added that the precise fee will range primarily based on the phrases of the settlement.
The Wall Avenue Journal, which first reported this system, stated Ford makes use of a proprietary scoring mannequin to evaluate a borrower’s creditworthiness that goes past a FICO credit score rating.
“We solely finance clients we imagine are creditworthy and have the capability to pay. We’ve got executed these kinds of nationwide applications prior to now, extending a promotional fee to clients who meet our credit score standards,” Ford Credit score stated in an emailed assertion to CNBC.
The common new auto mortgage fee was about 9% as of the newest information from July, in accordance with Cox Automotive’s Dealertrack. That included charges of round 18% to twenty% for subprime or “deep-subprime” shoppers.
Automakers akin to Ford have traditionally tried to restrict financing to subprime consumers by means of their very own monetary lending arms, which have considerably elevated in significance lately.
Ford Credit score experiences solely 3% to 4% of its credit score arm’s financing since 2024 have been to “larger threat” shoppers. The common FICO rating for Ford Credit score’s clients was 748 by means of the primary half of the yr, down from 757, in accordance with a latest public submitting.
Gross sales of Ford F-Collection vehicles, which embody the F-150, had been up 12.7% for the yr coming into September, nonetheless, had been down 3.4% for the month in August, in contrast with a yr earlier. Pricing for the 2025 F-150 ranges from round $39,000 to greater than $100,000 relying on the mannequin and choices.
Affordability within the automotive business has been a priority for a few years, as rates of interest have remained excessive and the typical automobile buy value has elevated to round $50,000, in accordance with Cox.
Ford’s promotion comes because the Federal Reserve authorised a quarter-point fee lower final week, with the central financial institution signaling the chance for 2 extra rate of interest reductions in 2025.
Ford is not the one automaker providing offers on its pickup vehicles. Stellantis‘ Ram Vans model is at the moment providing 0% financing for “well-qualified consumers” on choose autos in its lineup, in accordance with its web site.
Common Motors’ Chevrolet and GMC manufacturers are also providing low-interest fee financing, as little as 0%, for well-qualified consumers by means of the tip of this month when financed with its monetary arm, in accordance with their websites.
