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FordDirect companions with Podium for AI-powered seller conversations with prospects

Madisony
Last updated: August 14, 2025 12:44 pm
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FordDirect companions with Podium for AI-powered seller conversations with prospects
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Podium, a specialist in AI-powered buyer engagement instruments, has introduced its AI BDC answer is now formally in program with FordDirect, Ford’s US enterprise unit that helps its US sellers with knowledge analytics and different advertising and marketing help.

Podium’s ‘AI Worker’ – identified to many sellers as ‘Jerry’ – is now out there to Ford sellers and Lincoln retailers within the US.

This deliberate integration connects Podium’s AI Worker straight with FordDirect’s Buyer Journey Platform (CJP), empowering dealerships to ship sooner, extra constant, human-like buyer conversations that increase gross sales, service bookings, and lead conversions.

“With dealerships navigating staffing shortages, rising competitors, and rising client demand for instant responses, it’s vital to reply first, maximize each alternative, and provides staff the protection they should give attention to closing on the ground. This partnership is about delivering an end-to-end communication platform that drives measurable outcomes,”  stated Eric Rea, Co-Founder and CEO at Podium

Podium’s AI BDC delivers on all fronts with out, it says, sacrificing the human contact. It responds to each lead immediately and Pdium says it’s educated on ten years of automotive trade knowledge.

Podium says the consequence for the dealership is ‘extra appointments, happier prospects, and employees freed as much as give attention to different vital elements of the job’.

It says confirmed outcomes from 1,800 sellers utilizing Podium AI embody:

  • 80% improve in after-hours appointments

  • 10% increase in appointment present charges

  • 70% discount in lead response occasions

  • 30% enchancment in lead-to-sale conversions

No-fuss Jerry can be on the job 24/7 <em> Source: Podium</em>
No-fuss Jerry may be on the job 24/7 Supply: Podium

“FordDirect is proud to increase our partnership with Podium to convey their AI-powered BDC answer into our nationwide community of Ford dealerships and Lincoln retailers,” stated Dean Stoneley, CEO FordDirect.  “This partnership offers our sellers and retailers the power to execute superior buyer engagement, serving to to ship improved buyer and seller satisfaction.”

Ford and Lincoln sellers can be taught extra at: www.podium.com/forddirect

Podium says its AI-powered options assist dealerships and repair suppliers reply immediately to inbound leads, automate follow-ups, and streamline communication throughout textual content, webchat, and social platforms.

FordDirect is a three way partnership between Ford Motor Firm and its franchised sellers with a mission of serving to Ford and Lincoln dealerships promote extra automobiles and vehicles.

“FordDirect companions with Podium for AI-powered seller conversations with prospects” was initially created and revealed by Simply Auto, a GlobalData owned model.

 


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