GameStop on Wednesday unveiled a compensation bundle price roughly $35 billion for CEO Ryan Cohen, hinging on a turnaround that requires him to carry the struggling online game retailer’s market worth greater than tenfold and sharply increase its revenue.
Hitting the targets would require a big shift at GameStop, because the brick-and-mortar retailer operator has been shedding tens of millions in income in recent times with avid gamers turning to the online for purchases.
The corporate’s annual income has plummeted greater than 35% since 2022, whereas its inventory value is down 80% from all-time highs hit in 2021, when it turned a retail investor darling throughout the pandemic-era meme-stock rally.
GameStop’s new pay plan laid out lofty targets for Cohen, who’s now tasked with rising the corporate’s market capitalization to $100 billion and hitting $10 billion in cumulative efficiency EBITDA (earnings earlier than curiosity, taxes, depreciation and amortization).
Cohen will obtain no assured pay within the type of wage, money bonuses or inventory choices below the bundle, the corporate stated.
GameStop at the moment has a market capitalization of $9.26 billion.
It hit a document of about $34 billion within the 2021 meme inventory rally.
GameStop’s shares rose greater than 4% in early buying and selling on Wednesday.
The inventory was the second-top trending identify on Stocktwits, an internet site standard with particular person buyers.

The award resembles the 10-year incentive plan permitted for Elon Musk at Tesla, below which his compensation is tied totally to inventory choices that vest provided that an formidable market worth goal and different working revenue objectives are met.
GameStop stated Cohen’s bundle consists of inventory choices to buy greater than 171.5 million shares in GameStop at $20.66 per share.
GameStop’s market capitalization goal represents a complete award worth of practically $35 billion for Cohen, excluding an train price of about $3.5 billion, primarily based on Reuters calculations.
A bounce in GameStop’s valuation would additionally profit Cohen past the pay bundle. He’s the corporate’s second-largest shareholder with a stake of 8.3%, per LSEG knowledge.
Billionaire investor Cohen, who joined the GameStop board in January 2021 and have become the CEO in September 2023, has steered the corporate by way of a interval that noticed its return to profitability by way of aggressive price slicing, which included shuttering tons of of shops.
GameStop’s bundle for Cohen is split into 9 tranches, with every tranche being eligible to vest after a particular aim.
GameStop stated its board has reached an settlement with Cohen on the award. Shareholders can be requested to approve the bundle at a particular assembly anticipated to be held in March or April.
