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Google adtech advantageous on maintain as EU awaits decrease US automotive duties, sources say

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Last updated: September 4, 2025 2:56 am
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Google adtech advantageous on maintain as EU awaits decrease US automotive duties, sources say
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By Foo Yun Chee

BRUSSELS (Reuters) -EU antitrust regulators have delayed fining Alphabet’s Google over its adtech enterprise, whereas ready for america to chop tariffs on European automobiles as a part of a commerce deal, three folks with information of the matter stated on Tuesday.

Tariffs on automobiles have been a giant a part of the negotiations that led to a commerce deal between america and the European Union.

The chief European Fee final week proposed to scrap tariffs on imported U.S. industrial items and it expects an announcement quickly from america on its promised reduce in U.S. tariffs on European automobiles to fifteen% from 27.5%.

On the identical time, U.S. President Donald Trump has threatened to retaliate in opposition to the EU for any push in opposition to Massive Tech.

Google was advised on Friday that EU antitrust chief Teresa Ribera would announce the advantageous on Monday however the announcement was not made and no clarification was given to the corporate, one other supply stated.

One of many sources stated the delay was not anticipated to final greater than a month and three stated it was attributable to EU commerce commissioner Maros Sefcovic asking questions on Ribera’s determination with out commenting on the delay’s size.

They requested to not be named as a result of they weren’t authorised to talk publicly on the problem.

Germany’s Monopolies Fee known as the delay to the announcement an alarming precedent for the independence of European antitrust enforcement.

“The safety of competitors should not change into a pawn of the Trump administration,” its chairman Tomaso Duso stated in a press release.

European Fee spokesperson Arianna Podesta advised a day by day information convention the Google investigation is ongoing and declined to remark additional.

Google additionally declined to remark.

Google faces a modest advantageous for allegedly favouring its personal promoting companies over rivals following a four-year lengthy investigation prompted by a European Publishers Council’s grievance, different folks had advised Reuters final week.

MLex was the primary to report concerning the delay within the EU determination.

(Reporting by Foo Yun Chee; enhancing by Barbara Lewis)

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