Hailey Bieber joins husband Justin Bieber and friend Kendall Jenner for a casual breakfast in Los Angeles on Thursday, shortly after highlighting the $1 billion sale of her skincare brand Rhode.
The 29-year-old model showcases her toned legs in barely visible black shorts hidden under an oversized navy blue sweatshirt. She sips a pink iced beverage, completes the look with blue-and-white sneakers, and adds oval tortoiseshell eyeglasses.
Justin, 32, matches the relaxed vibe in a purple Emily Dawn ‘bug me’ T-shirt priced at $200, paired with a multicolored knit beanie, baggy light gray pants, and green sneakers. The singer, fresh from Coachella performances, balances an iPad on his head inside West Hollywood’s Architecture Cafe.
Kendall Jenner, 30, opts for effortless style in a black top, white jeans, and a large brown Chanel bag.
Rhode’s Rapid Rise and Major Sale
Hailey’s skincare line Rhode earns a spot on TIME’s list of 100 Most Influential Companies. Launched in June 2022 with three initial products—Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—the brand expands quickly into tinted lip products, blush, and viral phone cases that double as lip gloss holders.
In May 2025, Hailey sells Rhode to e.l.f. Beauty for $1 billion while navigating new motherhood after welcoming son Jack Blues in August 2024. She describes that intense period: “I felt really stretched in a lot of ways. There’s a lot of change happening all at once. It really showed me as a woman, as a businesswoman, as an entrepreneur, as a mom, as a wife, as a friend—what my capacity was.”
Hailey remains founder, Chief Creative Officer, and Head of Innovation. She shares her vision: “I’m an entrepreneur at the end of the day. I want to expand in business and do more things—but I’m definitely not in a rush.” Drawing lessons from others, she notes: “You hear a lot of stories that founders—they sell their business and they get pushed out or they leave or they just get a payday and they decide to move on.”
Post-sale, she tells Instagram followers: “I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation.”
Family Life and Privacy
The couple, parents to 21-month-old Jack Blues, prioritize his privacy by avoiding photos of his face online. Hailey explains: “We don’t take him to a lot of places. We don’t want anyone to… I mean, you’ve just got to see how invasive it all is. It feels mean to put a baby into that.”
Recently, she marks two years of motherhood on Instagram Stories with three sweet snaps, including a black-and-white photo holding her son captioned, “I love being your mommy.”
Justin and Hailey approach their eighth wedding anniversary in September.
