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Jersey Mike’s Subs is taking its signature sandwiches abroad with its first European enlargement set for this yr, the corporate mentioned Monday.
Main the push is the model’s founder and board chair, Peter Cancro, through his firm, JM Submarines UK Ltd.
The deal between Jersey Mike’s and Cancro’s entity requires 400 shops to be opened within the U.Okay. and Eire, and it is going to be the primary in a collection of plans for worldwide development. The privately owned Jersey Mike’s was acquired for a reported $8 billion by Blackstone in late 2024.
“All shoppers, not solely right here within the U.S. however around the globe, are searching for an excellent worth, however they need high quality. They need authenticity,” Jersey Mike’s CEO Charlie Morrison advised CNBC in an interview. “Every part concerning the model screams high quality and freshness, and I feel that is what shoppers need anyplace on this planet. They are going to be choosy and cautious about what they select, however we consider strongly they are going to decide on Jersey Mike’s over anyone else.”
Morrison famous that deli-style subs have gotten a staple internationally, and he plans to remain true to the model’s roots on this enlargement. He mentioned Jersey Mike’s 20 consecutive years of constructive same-store gross sales development within the U.S. will assist inform the worldwide transfer.
A Jersey Mike’s restaurant in Walnut Creek, California, Nov. 21, 2024.
David Paul Morris | Bloomberg | Getty Photographs
At Wingstop, the place Morrison served as CEO till 2022, the model pushed closely into worldwide markets and was a pandemic winner in each inventory efficiency and gross sales.
“I’ve realized that in my previous, that customers around the globe actually desire that you simply convey them … that which obtained the model to the place it’s as we speak,” Morrison mentioned.
Cancro based Jersey Mike’s in 1975 after buying the primary Mike’s Subs retailer in Level Nice, New Jersey. He led the model as CEO for almost 50 years, till Morrison took over in April 2025.
He mentioned diners may see totally different toppings or sauces abroad than they do within the U.S., however the product will ring true to what’s served within the sates.
“We see it as an excellent sandwich market,” Cancro mentioned of Europe. “[There are] a number of gamers within the market, and we see an incredible alternative.”
The U.S. shopper is more and more value-conscious, however Jersey Mike’s believes it may well nonetheless win over diners in that surroundings, Morrison mentioned.
“Actually, we have seen some challenges on the decrease finish throughout the trade, however once more, at Jersey Mike’s, it is a craveable product. It is one which’s going to be a staple for shoppers for a very long time to return,” he mentioned.
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