Beliebers are in for a deal with: New Justin Bieber music is coming ahead of you suppose. On Thursday, the Canadian pop star introduced that his new album, Swag II, will probably be launched at midnight on Friday.
Bieber posted a sequence of photographs on Instagram unveiling the information, together with digital billboards which have gone up in Toronto, Los Angeles, New York and Shanghai. The ads, with pink backgrounds, merely learn Swag II. The album will function Bieber’s follow-up to his July launch, Swag.
Bieber’s Instagram posts had been accompanied by various captions that learn “swag II tonight at midnight” and “tonight.”
Additionally accompanying the midnight launch of Swag II is a restricted capsule assortment from Bieber’s clothes model, SKYLRK. A pullover hoodie, zip-up hoodie, beanie and tank high in the identical shade of pink because the Swag II album cowl will probably be out there for buy when the album drops.
This isn’t the primary time this 12 months that Bieber has made a sudden album announcement. Followers had been made conscious that he’d be dropping Swag simply 10 hours forward of its July 11 launch. Bieber unveiled the information in a vogue much like Swag II, by debuting digital billboards with black-and-white visuals related to the album.
Following its launch, Swag debuted at No. 2 on the Billboard 200, incomes the equal of 163,000 album models in its opening week in the US, in accordance with Luminate. Sixteen tracks from Swag additionally debuted on the Billboard Sizzling 100, with “Daisies” taking the No. 2 spot.
