Margot Robbie channels Y2K-era Kylie Minogue in a striking new Chanel handbag advertisement launched on Monday. The 35-year-old Hollywood star pays tribute to the 57-year-old Australian icon by recreating scenes from the singer’s 2002 ‘Come Into My World’ music video.
Details of the Chanel Campaign
Director Michel Gondry, who helmed the original video featuring multiple Kylies on a Parisian street, returns for this homage. The ad shows a procession of Margot duplicates navigating a soundstage designed as Paris, achieved through clever post-production effects. Each version of the Wolf of Wall Street actress carries a distinct color and size of the Chanel 25 handbag. The setting shifts from a laundromat to a bookstore, or ‘librairie.’
Kylie Minogue appears in a cameo, standing in a window dressed in pink—mirroring her look from the music video—as Margot waves to her.
Margot’s Reflections on the Original
Margot Robbie recalls the video’s impact: ‘I remember watching it as a kid and thinking it was so cool and clever—the in-camera trickery he’s so famous for,’ she told Vogue. She adds humorously that this serves as her way to portray Kylie on screen without singing and disappointing fans.
Addressing Biopic Speculation
The ad nods to earlier rumors of Margot portraying Kylie in a biopic. In September 2025, during a BBC Radio 2 interview, the Barbie star expressed surprise at Kylie’s public endorsement: ‘She did not?! Why has nobody ever told me this before?! That is wild information.’
Flattered yet firm, Margot ruled herself out: ‘I am beyond honoured. Of course, I could not. I can’t sing like Kylie.’ She explained her aversion to actors tackling musical roles without strong vocals.
Kylie’s Netflix documentary deal had sparked talk of a potential feature film on her career.
An Aussie Bonding Moment
Margot shares that her first encounter with Kylie was casual and quintessentially Australian. Kylie’s team arranged a meetup at Los Angeles’ Chateau Marmont. ‘I thought it was going to be about work or a charity thing,’ Margot said. ‘But she just said, “You’re an Aussie, I’m an Aussie, we should hang out.” And then we just got drunk together.’
