MarkADo! Marks Its Opening Transfer on Advert Recall at PUP AdCongress

MANILA, Philippines — Curious why some adverts are unforgettable or why some jingles keep in your head

THE UN2LD, fourth-year Promoting and Public Relations (ADPR) college students from Polytechnic College of the Philippines (PUP), will kick off “MarkADo! Successful Adverts on the Board” seminar on January 27, 2026 at PUP Bulwagang Balagtas from 8:30 AM to 12:00 NN as a part of the twenty second PUP Promoting Congress.

The PUP Promoting Congress is a three-day annual occasion that provides a sequence of seminars for college students and aspiring professionals within the ADPR trade. Now in its twenty second 12 months, it continues the custom of delivering significant discussions, actual trade views, and alternatives that encourage excellence within the area.

MarkADo! breaks down the play-by-play behind artistic promoting approaches that depart a long-lasting impression on audiences’ minds. It additionally goals to increase the data of ADPR and advertising college students in content material technique, improve their artistic manufacturing abilities, and equip them with the foresight to adapt to future traits and challenges within the trade.

The featured visitor audio system for MarkADo! are a various roster of trade professionals. The primary section discuss will likely be led by Margie Husmalaga, a Media Director for promoting company GIGIL Philippines. This portion dives into the dilemmas in right this moment’s promoting and redefines advert recall, leveraging the position of timing and frequency—how sending the precise message on the proper second helps audiences bear in mind adverts.

This will likely be adopted by the second section divided into two components: audio recall will likely be mentioned by Jeriko Buenafe, the jingle composer behind the long-lasting Ritemed tune; whereas visible recall will likely be mentioned by Roman Carlo Olivares, the Govt Inventive Director of MullenLowe TREYNA group. Including a recent digital perspective to the dialog, social media persona Inah Evans will make a particular look as a useful resource panelist for the section.

To finish the seminar, Mr. Gio Puyat, an Promoting Director of many common manufacturers and the Podcast Host of Kwentong Creatives, will full the seminar—-focusing on how manufacturers can maintain recall within the ever-evolving world of promoting. He’ll dive into methods that mix creativity with information and strengthen model continuity by constant id.

Past the seminar, THE UN2LD is a physique of creatives that continues to study and develop by tasks they led inside the ADPR program. Through the years, they’ve produced varied campaigns and brand-focused outputs the place they efficiently collaborated with well-known manufacturers and media organizations by tutorial partnerships.

The crew is about to ship a checkmate-level expertise alongside its Lead Media Companions—Manila Normal, Manila Bulletin, and Wazzup Pilipinas. Additionally joined by Official Media Companions—WhenInManila.com, IKOT.PH, Edge TV Philippines, Now You Know PH, and TV Maria.

The board will likely be full of thrilling actions and prizes, made potential by our beneficiant sponsors: Fitbar, the Official Well being Increase Companion; PUPian Life-style, the Official Merch Companion; 901 Studios, the Official Manufacturing Home Companion; and Fudgee Barr, Doowee Donut Delectables, and Brownie Break because the Official Snack Companions. The occasion can also be mounted in collaboration with Cookie Nook, FlexOffice Philippines, and Ohana Philippines, with extra help from occasion sponsors Careline, Floofs, Goya, Tri-Imaginative and prescient Ventures, Inc., and Dunkin’.

In case you are a scholar or an aspiring practitioner who needs to enhance your understanding of advert recall, strengthen your artistic instincts, and study what makes campaigns stand out, this seminar will assist sharpen your subsequent huge transfer!

Don’t neglect to comply with @theun2ld’s official social media accounts for extra updates!

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