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Novo Nordisk CEO Mike Doustdar on Wednesday stated the corporate is aiming to seize round 15 million new sufferers, not less than initially, when Medicare begins masking weight problems therapies for the primary time later this 12 months.
Round 67 million Individuals are coated by Medicare, however “if you check out particularly our merchandise and the goal group, I feel round 15 million folks can be an excellent quantity to focus on,” he informed CNBC in an interview.
Medicare is slated to start out masking weight problems medicines for the primary time later this 12 months below the landmark “most favored nation” drug pricing offers that Novo and its chief rival Eli Lilly struck with President Donald Trump in November.
Well being specialists say the long-awaited protection might broaden the marketplace for the medicines and spur extra personal insurers to cowl them. Some specialists estimate that 20 million to 30 million Medicare sufferers are affected by weight problems and associated situations.
Doustdar stated Medicare protection, together with the launch of Novo’s new weight problems capsule and different elements, ought to assist the corporate progressively increase prescription volumes and offset decrease costs within the U.S. following that settlement with Trump.
However he stated he would not anticipate Medicare entry to weight problems therapies to open up in a single day.
“Now, it might be nice if we might discover a option to get entry very, very quick. However I feel that might be a bit naive,” Doustdar stated, pointing to the sluggish adoption seen amongst eligible sufferers with business insurance coverage.
It is a barely extra conservative tone on the preliminary impression of Medicare protection in comparison with Lilly, which has cited that protection as a key tailwind to its steering this 12 months. Final week, Lilly stated it expects Medicare protection to return on-line by July.
In the meantime, Doustdar stated Novo is within the midst of negotiations with the federal government on “precisely which month, which week that’s going to be opening.”
Closing the market share hole
Novo is below stress to claw again market share within the booming GLP-1 area from Lilly and cheaper, compounded copycats. Final week, Lilly stated its share of the U.S. weight problems and diabetes drug market elevated to 60.5% within the fourth quarter, whereas Novo’s was 39.1%.
Novo has additionally highlighted a niche within the “choice share” for its weight reduction remedy Wegovy versus Lilly’s rival injections. Within the U.S., Novo estimates that between 7 and eight sufferers out of 10 go to Lilly.
When requested how Novo plans to shut that hole, Doustdar stated a technique to take action is “to do higher on the capsule.” The corporate’s Wegovy weight problems capsule has a head begin in comparison with Lilly’s upcoming oral drug, orforglipron, which is anticipated to win approval from the Meals and Drug Administration in the course of the second quarter.
Mike Doustdar, left, CEO of Novo Nordisk, and David Ricks, CEO of Eli Lilly, pay attention as President Donald Trump speaks within the Oval Workplace throughout an occasion about weight-loss medication on Nov. 6, 2025.
Andrew Caballero-Reynolds | Afp | Getty Photographs
Doustdar stated Novo’s capsule is barely simpler than Lilly’s primarily based on separate scientific trials, displaying 16.6% weight reduction in comparison with 12.4% with Lilly’s oral drug.
“When you use these two numbers, mainly you’ve a 40% distinction between the efficacy of those tablets,” he stated. “I feel that is going to be a really essential, essential promoting level of the capsule.”
However Doustdar additionally pointed to the upcoming approval and launch of a better dose – 7.2 milligram – of Wegovy that might assist win market share from Lilly’s weight problems remedy Zepbound.
That greater dose helps sufferers lose round 21% of their weight, which is “very a lot on par” with the best dose of Zepbound, he stated. Zepbound’s greater efficacy has been a key consider driving extra sufferers and prescribers away from selecting Wegovy, which has proven round 15% weight reduction on common in scientific trials.
“When that involves the market, my thought, my want, my hope is that individuals will notice, OK, now we have now two merchandise with comparable efficacy,” he stated.
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