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For Tim Ho Wan’s chief government officer Younger Sheng Lee, the model’s aggressive growth in its dwelling turf helped create a confirmed progress mannequin that may be replicated in additional markets
HONG KONG – Tim Ho Wan opened its tenth retailer right here on Wednesday, February 4, doubling its footprint in its dwelling turf simply over a 12 months after it was absolutely acquired by the Jollibee Group.
The Hong Kong dimsum chain’s department in Mikiki Mall in Kowloon opens amid the model’s international growth plans. It’s also Tim Ho Wan’s eighty fifth retailer throughout 11 international locations, together with the Philippines, China, Japan, Australia, and the USA.
For Tim Ho Wan’s chief government officer Younger Sheng Lee, the model’s aggressive growth in its dwelling turf helped create a confirmed progress mannequin that may be replicated in additional markets.
“This new chapter is constructed on stronger foundations, renewed momentum and a deeper dedication to sharing Hong Kong’s most beloved dimsum expertise with friends internationally,” he mentioned.
In response to the Jollibee Group, Tim Ho Wan turned to profitability within the third quarter of 2025 as system-wide gross sales grew 5.2% in comparison with the primary half of the 12 months. Its franchise markets additionally noticed elevated gross sales due to double-digit progress within the Philippines and Taiwan.
Lee attributed this to a number of initiatives equivalent to product upgrades, shut engagement with franchisees, retraining employees, and refining operations. This resulted in a extra constant menu throughout markets that greatest represented Hong Kong delicacies and attracted repeat prospects.
“The opposite factor that we are literally when it comes to visitor expertise is the Google scores that we are literally seeing throughout markets. One of many issues that we are literally very pleased with at this level is that our prospects have been telling us that they’re experiencing an elevated and improved Tim Ho Wan,” he mentioned.
Richard Shin, CFO and threat officer of the Jollibee Group, mentioned that Tim Ho Wan’s growth proves that the mother or father agency’s enterprise mannequin of constructing manufacturers via stronger operations and strategic funding is efficient.
Shin mentioned the Jollibee Group hopes that Tim Ho Wan can seize the chance of changing into the worldwide frontrunner within the dimsum class, as there may be at present no clear international frontrunner on this section.
“It’s the model that permits the Jollibee Group to outline what international dimsum excellence appears to be like like and no higher place than Hong Kong as its birthplace. It strengthens our Chinese language delicacies platform and performs a central function in advancing our international ambition,” he mentioned.
The Jollibee Group goals to change into one of many high 5 restaurant firms globally, whereas Tim Ho Wan plans to open 20 shops in North America by 2028. – Rappler.com
