The Tremendous Bowl is an efficient time. You eat an excessive amount of, you in all probability drink an excessive amount of, and this 12 months the halftime present options one of many largest performers on this planet. However three hours of enjoyable is not an awesome purpose to purchase a brand new TV. The Winter Olympics, however, simply is likely to be. We’re speaking a two-plus weeks of massive occasions (actually) like Massive Air Snowboarding, and should you seize a Peacock subscription (or personal VPN), you possibly can catch just about all of it in 4K. For such an event, Samsung’s 77-inch S90F QD-OLED for $2,000 could possibly be the proper pairing.
The S90F is a beautiful show and one of many finest TVs of the 12 months. Whereas it does not provide the identical scorching punch of Samsung’s flagship S95F, its modest brightness increase over the earlier S90D supplies greater than sufficient gleam and sparkle for something you possibly can stream, together with the rugged snowy peaks of the Milan Olympics. It has hovered round this worth for a short time, however it probably will not see an even bigger low cost till the top of the 12 months.
I have been watching the preliminary occasions of the 2026 video games on the S90F, and it is already been a thrill journey. The Males’s Downhill coaching runs, which included high-speed drone cameras following the opponents for a POV have a look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the bounce.
The colourful colours, wealthy blacks, and gleaming white snow all look implausible, whereas the TV’s 120 Hz refresh price ensures the quickest photographs look easy as silk. (One fast be aware for eager eyes: the bigger 85-inch mannequin does not use the identical quantum dot show for enhanced colours because the 77-inch mannequin or the 65-inch model I examined, so it can carry out barely worse.)
The S90F is rather more than an awesome sports activities TV, in fact. Its wonderful distinction and processing present critical cinematic chops, out of your favourite streaming companies to 4K HDR Blu-rays. I have been impressed by the display screen’s stable glare discount, which is not fairly as highly effective as Samsung’s matte-screen fashions, however supplies more true black ranges for my cash, resulting in deep distinction in any room.
It is also an awesome TV for watching in giant teams: I really like its off-axis efficiency when standing at a bizarre angle from the display screen, which is among the many finest I’ve ever examined. That is particularly helpful for bigger TVs, letting the entire crew circle the display screen with none noticeable lack of coloration or brightness from any place. Little touches just like the solar-powered distant and Samsung’s improved Tizen interface make the TV intuitive to make use of as your day by day driver.
Should you’re an Olympic nut like me, and you’ve got been ready to tug the set off on a brand new display screen, now’s your second. The S90F is a killer show, particularly on a candy deal.

