NAVER Delivers Strong Q4 2025 Results
NAVER Corporation reports Q4 2025 revenue of 3.2 trillion won, marking a 10.7% increase year-over-year. Operating profit reaches 610.6 billion won, up 12.7% from the prior year and surpassing analyst estimates.5263
Net profit attributable to shareholders falls to 164.6 billion won, down 68% due to a high base from a one-time LY Corp. payment in 2024 and higher goodwill impairments. Excluding one-offs, core operating profit grows 16.8% year-over-year.
Segment Performance Highlights
Search platform revenue stands at 1.06 trillion won, down 0.5% year-over-year but up 1.8% excluding settlements. AI drives 55% of advertising growth, boosting long-tail queries and click-through rates.63
Commerce revenue surges 36% to 1.05 trillion won, fueled by Smart Store GMV growth and Naver Plus memberships. Fintech sales climb 13% to 453.1 billion won on higher payment volumes. Content revenue dips 2.3% to 456.7 billion won, while enterprise revenue declines 3.2% to 171.8 billion won, though up 16.6% adjusted.
Record Full-Year 2025 Achievements
For the full year, revenue hits a record 12.03 trillion won, up 12.1%. Operating profit rises 11.6% to 2.2 trillion won. Net profit totals 1.82 trillion won, down 5.8% amid investments.52
Commerce leads with 26.2% growth to 3.67 trillion won, followed by fintech at 12.1% and content at 5.7%. AI investments elevate infrastructure costs but enhance ad efficiency, with inference costs down over 30%.
AI and Strategic Outlook for 2026
AI Briefing now covers 20% of search queries, with plans to double coverage by year-end. New features like Shopping Agent and AI Tab launch in H1 2026. Commerce targets double-digit GMV growth and expanded delivery coverage to 25%.63
NAVER commits 25-35% of two-year average free cash flow to shareholder returns through 2027, including a 393.6 billion won dividend payout in April 2026. Focus areas include sovereign AI projects, global expansion, and content enhancements.
