NBA Commissioner Adam Silver speaks throughout a information convention following a gathering of the NBA’s board of governors on the Thomas & Mack Heart on Tuesday, July 15, 2025, in Las Vegas. (Chase Stevens/Las Vegas Evaluation-Journal/Tribune Information Service by way of Getty Photos)
Chase Stevens | Las Vegas Evaluation-journal | Getty Photos
The NBA is seeking to Europe for its subsequent stage of progress.
The league introduced on Monday that it’ll transfer ahead with a joint exploration of a brand new skilled males’s league in Europe, in partnership with the Worldwide Basketball Federation, additionally known as FIBA. The NBA mentioned it plans to start out the method of partaking with potential groups and possession teams in January.
Franchise values might be upward of a $1 million, based on an individual acquainted with the matter who requested anonymity to talk about particulars that have not been made public but.
On the League Cup final week in Las Vegas, NBA Commissioner Adam Silver mentioned JPMorgan and the Raine Group have been actively assembly with events in Europe and that there’s a lot of “constructive curiosity” in transferring ahead.
The bankers have met with at the least 70 potential buyers, sources advised CNBC. Discussions started a couple of 12 months and a half in the past. The purpose is to take non-binding bids subsequent month and vote on greenlighting the league on the board of governors assembly in March, sources mentioned.
NBA Deputy Commissioner Mark Tatum has mentioned beforehand that the league is considering potential possession by sovereign wealth funds. The NBA can be partaking present European soccer membership house owners.
The league first introduced the exploration of a males’s basketball league in Europe final March.
“Our conversations with varied stakeholders in Europe have bolstered our perception that an monumental alternative exists across the creation of a brand new league on the continent,” Silver mentioned in a launch Monday. “Along with FIBA, we sit up for partaking potential golf equipment and possession teams that share our imaginative and prescient for the sport’s potential in Europe.”
The NBA mentioned it is going to additionally present monetary help and assets to European basketball. It plans to put money into home leagues and growth throughout FIBA’s present applications to create a pipeline of coaches, gamers and referees, based on the Monday launch.
The NBA estimates there are 270 million potential basketball followers in Europe, calling it an “untapped market.” This 12 months, on opening night time, the NBA had 71 European-born gamers. A few of league’s largest stars — Shai Gilgeous-Alexander, Victor Wembanyama, Giannis Antetokounmpo, Nikola Jokić and Luka Dončić — all hail from Europe.
Victor Wembanyama #1 of the San Antonio Spurs celebrates after a 131-121 victory towards the Washington Wizards at Capital One Area on February 10, 2025 in Washington, DC.
Greg Fiume | Getty Photos
The NBA mentioned basketball is the fastest-growing sport in Europe and the quantity two sport solely behind soccer. The league mentioned the timing is ideal, as final season was the NBA’s most-watched throughout the league’s social and digital channels.
The NBA believes the present European basketball market is undervalued and lacks groups in marquee cities, based on a supply acquainted with the matter. Two-thirds of groups within the already established EuroLeague lose cash, based on the Wall Avenue Journal.
The NBA can be seeking to convey groups to Berlin, Paris, Rome and London, based on the supply. It’s also contemplating Spain, Turkey and Greece.
If the NBA strikes ahead with the league, it may start bringing exhibition groups to play in Europe within the close to time period. Finally, there may even be NBA groups competing towards European groups in a Cup-style or All-Star kind occasion.
FIBA Secretary Common Andreas Zagklis mentioned the announcement is nice information for European basketball and its followers.
“The mission is conceived in a means that may enhance the sustainability of the complete European basketball ecosystem, together with gamers, golf equipment, leagues and nationwide federations, by producing a knock-on impact that may strongly profit basketball followers all through Europe,” he mentioned in an announcement.
The NBA simply accomplished the fifth season of its African League, additionally in partnership with FIBA. The league mentioned it has grown yearly in attendance, merchandise gross sales and social engagement.
