LOS ANGELES — Jeep’s new Recon all-electric SUV will begin at $65,000, the American SUV model introduced Tuesday when it formally revealed the automobile.
The 2026 Jeep Recon has been years within the making, as the thought of an electrical automobile impressed by the model’s iconic off-road Wrangler SUV was first revealed in 2021. It’s anticipated to start manufacturing early subsequent 12 months at a plant in Mexico.
The Recon, revealed Tuesday forward of the Los Angeles Auto Present, consists of acquainted, boxy Jeep styling in addition to detachable doorways, a spare tire on the rear and open-air roof — all synonymous with the model’s Wrangler SUV.
“With the Jeep Recon, we’re proving that electrification is not simply appropriate with off-road excellence, it could actually elevate it, delivering prompt torque, precision management and a quieter, extra linked driving expertise that is uniquely Jeep,” Bob Broderdorf, CEO of Jeep, stated in a launch.
The Recon is a part of Jeep’s ongoing turnaround plan, which comes after years of gross sales declines and after a number of Jeep SUVs have been canceled for the U.S. in an try to spice up earnings.
The EV is the final of 4 new or up to date merchandise Jeep promised to disclose in 4 months. The primary three have been a brand new Jeep Cherokee hybrid and redesigned variations of the Jeep Grand Cherokee and Grand Wagoneer.
“We’re wrapping up the 4×4 – 4 automobiles in 4 months. Recon is the final automotive to do this. That can full the storyline,” Broderdorf stated throughout a media name in regards to the model’s plans to launch a slew of special-edition autos subsequent 12 months.
The Recon’s electrical motors mix to provide 650 horsepower and 620 foot-pounds of torque — just like some V-6 and V-8 sports activities automobiles. However that energy comes at a price, with the automobile getting as much as 250 miles of vary on a cost, which is decrease than many present, inexpensive EVs.
The Recon’s worth is a roughly $14,000 premium over an entry-level 2025 Wrangler plug-in hybrid electrical automobile and a virtually $27,000 premium over a base 2026 Wrangler four-door. Pricing is consistent with the $65,200 Wagoneer S EV, with a variety of 294 miles.
The Recon comes as Jeep’s Stellantis father or mother firm is closely decreasing its investments in EVs following altering market situations and CEO shake-up previously 12 months. Within the broader market, gross sales of EVs have plummeted following the top of as much as $7,500 in federal incentives in September to buy a plug-in electrical automobile.
Broderdorf stated the top of federal incentives is anticipated to affect gross sales throughout the trade, together with with the Recon, however the brand new SUV capabilities as an EV “bookend” alongside the sportier Wagoneer S for the Jeep model’s electrical portfolio.
“I am not going to simply chase quantity simply to chase quantity,” he stated in the course of the media name. “I wish to promote automobiles in the appropriate approach. Everyone who desires a [battery-electric vehicle], Recon, I wish to make it possible for we’re there for them. After that, it would not actually matter to me.”
The Recon is being produced at Stellantis’ Toluca Meeting Plant in Mexico alongside the Wagoneer S, Jeep Compass and the new Jeep Cherokee, which is being supplied completely as a hybrid automobile.
Broderdorf, who began main the model in February, stated the plant can simply regulate to provide the higher-volume Compass and Cherokee relying on demand for EVs. Each gas-powered autos are also anticipated to be manufactured within the U.S. within the coming years for added flexibility.
“”We will develop, develop and develop,” Broderdorf beforehand advised CNBC. “That is the mission. And do it in a wholesome approach.”
Jeep’s been coping with a spiraling gross sales decline that began after the model reached an all-time excessive of greater than 973,000 SUVs bought in 2018. The model’s gross sales have fallen 40% since then to lower than 590,000 items final 12 months within the U.S.
Jeep’s gross sales by way of the third quarter of this 12 months have been up lower than 0.5% in contrast with a 12 months earlier. Jeep’s U.S. market share has fallen from 5.4% in 2019 to three.7% since 2024, based on Cox Automotive.
