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In San Francisco, individuals desirous to get from level A to level B have a number of pretty distinctive choices. There’s Uber and Lyft, each headquartered within the space and in addition accessible world wide. Then there’s Waymo, the Alphabet subsidiary, offering driverless rides in only a handful of US cities (coming to extra locations this 12 months). Then, beginning final fall, Bay Space denizens additionally bought entry to electrical automaker Tesla’s ride-hail service, which operates as a “robotaxi” in Texas however as a extra conventional service, with drivers behind the wheel, in California.
For months, the brand new and futuristic “robotaxi” companies felt like a novelty. Vacationers gawked and climbed in for pleasure rides, however Waymo tended to be slower and dearer than the human-driven options.
Now new information and evaluation from the ride-hail value aggregator firm Obi finds that the novel companies’ costs and wait occasions are getting extra aggressive within the Bay Space. It might be an indication that the tech is shifting nearer to its promise to supply cheaper and broadly accessible rides—which could ultimately put human drivers out of enterprise.
Obi final checked in on ride-hail pricing final spring and located that Waymo rides have been priced 30 to 40 p.c increased than Uber and Lyft. However as of November and December 2025, Waymo has began to catch up: Its rides have been 13 p.c dearer than Uber and 27 p.c dearer than Lyft. Waymo is especially aggressive outdoors of rush hours, the evaluation discovered.
The worth hole between the human- and robot-driven companies will get even smaller because the rides get longer—handy, as a result of Waymos simply began driving on some highways in November. Waymo riders pay $3.67 per kilometer for rides between 4.3 and 9.3 kilometers (2.6 to five.8 miles), in comparison with $3.60 for Uber and $3.14 for Lyft.
Maybe much more notable than the tightening value struggle is Waymo’s extra aggressive wait occasions. Final spring, Obi’s evaluation confirmed that the self-driving automotive service with persistently longer wait occasions than Uber and Lyft. Now, Waymo’s ETAs are persistently shorter than Uber’s and nearer to Lyft’s. (A notable exception: Waymo wait occasions—and costs—spike between 4 and 6 pm.) “Customers don’t like to attend. It’s an on-demand service for a cause,” says Obi CEO Ashwini Anburajan. “Seeing wait occasions come down creates a extra equal taking part in discipline between all three.”
Then there’s Tesla’s service, the outlier. Tesla’s Bay Space ride-hail operation runs with lower than 200 automobiles throughout a roughly 400-square-mile service space, and whereas the corporate has stated its vehicles use its Full Self-Driving (Supervised) driver help function, the vehicles don’t drive autonomously.
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