Hockey League Criticized for High-Stakes Donation Stunt
A recent NHL stadium event has sparked widespread criticism after organizers staged a charity challenge that many spectators deemed insensitive. During Sunday’s outdoor game between the Boston Bruins and Tampa Bay Lightning, a cancer survivor was placed in an emotionally charged situation involving conditional donations.
The Controversial Donation Challenge
Rob Higgins, CEO of University of South Florida Athletics and a cancer survivor, was honored during the intermission with an initial $100,000 charitable donation presented by former NFL star Ronde Barber. The event took a dramatic turn when retired NHL player PK Subban offered to quintuple the donation to $500,000 if Higgins could successfully shoot a puck through a small target from center ice.
When Higgins missed his first attempt, Tampa Bay Buccaneers quarterback Baker Mayfield emerged with Higgins’ father – himself a cancer survivor – and increased the potential donation to $1 million for a second shot. After Higgins narrowly missed the challenging target twice before 65,000 spectators, organizers ultimately donated $200,000 to cancer charities.
Fan Outcry Over Charity Stunt
Social media erupted with criticism following the event, with many questioning the ethics of making charitable contributions contingent on athletic performance. “Who approved this tone-deaf concept?” one commenter questioned. “You had $1 million allocated – just donate it without putting a survivor through public humiliation.”
Other observers noted the emotional toll of the spectacle: “Imagine bringing out someone’s cancer-survivor father to watch them fail an impossible task for charity. This wasn’t inspiration – it was exploitation.” Multiple commentators suggested the league should have created an inclusive, symbolic activity rather than a high-pressure challenge.
Response and Aftermath
Despite the controversy, Higgins publicly thanked organizers through social media, highlighting the beneficiary organizations. The NHL shared footage of the presentation, describing it as “a special moment” without addressing the criticism.
The Lightning ultimately won the game 6-5 in a shootout after trailing 5-1, though post-game discussions largely focused on the charity controversy rather than the dramatic comeback.

