A Nike retailer in Hanoi, Vietnam, on July 3, 2025.
Nhac Nguyen | Afp | Getty Pictures
Nike is planning one other spherical of layoffs as a part of CEO Elliott Hill’s efforts to realign the enterprise and get it again to development, CNBC has discovered.
The cuts will impression lower than 1% of Nike’s company employees. It is unclear what number of jobs might be impacted. Nike’s EMEA and Converse companies won’t be impacted.
“As we shared in This fall earnings, NIKE, Inc. is within the midst of a realignment. The strikes we’re making are about setting ourselves as much as win and create the following nice chapter for NIKE,” the corporate advised CNBC in a press release. “This new formation is constructed to place sport and sport tradition again on the heart, to attach extra deeply with the athlete and the patron, and to provide us the house to create what solely NIKE can.”
Final February, Nike introduced plans to lay off 2% of its employees, or greater than 1,500 jobs, as a part of a broader restructuring. The most recent spherical of layoffs is a part of Hill’s efforts to alter how groups are structured throughout the company.
Underneath former CEO John Donahoe, Nike modified the way in which its enterprise was segmented. As an alternative of being divided by sport, it was divided into ladies’s, males’s and child’s as a part of a broader effort to develop its life-style enterprise.
Some critics say that adjustment was among the many causes that Nike’s innovation pipeline fell aside as the corporate centered on life-style merchandise geared to a variety of shoppers, as a substitute of being directed at athletes.
Hill, a longtime Nike veteran, is now undoing that work so the enterprise is squarely centered on sports activities and tradition. After Hill shared his imaginative and prescient in June, leaders had been recognized in July to move the brand new groups, the corporate stated, including a “small quantity” of employees will depart on account of the shifts.
In a memo to employees, Nike stated as a part of the modifications, some employees will tackle a brand new place or degree, report back to a brand new supervisor or be part of a brand new crew.
Workers will study in the event that they’re impacted throughout conversations by Sept. 8. The vast majority of the brand new roles will take impact on Sept. 21.
“To create space for these conversations, company workers primarily based in an workplace location within the U.S. and Canada will work remotely subsequent week, until in any other case knowledgeable by your chief,” the memo stated.
Since taking the helm of the world’s largest sportswear model, Hill has been on a mission to reverse an ongoing decline in gross sales, reignite innovation and win again wholesale companions.
When asserting fiscal fourth-quarter earnings in June, Nike stated it expects its gross sales and revenue declines to average within the quarters forward, indicating the worst is now behind it and the fruits of its turnaround may come sooner than anticipated. In a name with analysts on the time, Hill hinted on the realignment that is now beginning to materialize.
“As an alternative of a males’s, ladies’s and children assemble, Nike, Jordan, and Converse groups will now come to work day-after-day with a mission to create probably the most modern and coveted product, footwear, attire and equipment for the precise athletes they serve,” stated Hill.
Hill stated the corporate would manage into “sport-obsessed groups” which might “drive a relentless circulate of modern product throughout all three of the manufacturers.”
