Jennifer Garner, co-founder of As soon as Upon a Farm, heart, and Cassandra Curtis, co-founder of of As soon as Upon a Farm, heart proper, in the course of the firm’s preliminary public providing (IPO) on the ground of the New York Inventory Trade (NYSE) in New York, US, on Friday, Feb. 6, 2026.
Michael Nagle | Bloomberg | Getty Photos
As soon as Upon a Farm made its public market debut on Friday, buying and selling on the New York Inventory Trade underneath the ticker “OFRM.”
The inventory opened at $21 per share, up 16% from its preliminary public providing worth. The shares rose 20% in afternoon buying and selling.
The natural kids’s vitamin firm priced its IPO at $18 per share on Thursday, in the midst of the anticipated vary of $17 to $19. As soon as Upon a Farm and backers bought about 11 million shares, elevating $197.9 million and valuing the corporate at $724 million.
Based in 2015 by Cassandra Curtis and Ari Raz, the Berkeley-based firm sells a variety of natural cold-processed, refrigerated child meals and child snacks. In 2017, actress Jennifer Garner and former Annie’s Homegrown CEO John Foraker joined the corporate as co-founders. Garner sits on the corporate’s board and holds the formal title “Farmer Jen,” whereas Foraker, whom she calls the “Grand Poobah of natural,” is CEO.
“We need to feed infants to massive youngsters, as we’re serving to make mother and father lives simpler,” Garner informed CNBC.
As soon as Upon a Farm’s market debut comes as buyers and policymakers alike have pushed again on ultra-processed meals, notably when consumed by kids. For instance, the “Make America Wholesome Once more” motion, spearheaded by Well being and Human Providers Secretary Robert Kennedy Jr., has discovered evangelists in so-called “MAHA mothers,” who agree together with his opinions on every little thing from junk meals to childhood vaccinations.
The shift in habits has damage Massive Meals, whereas fueling development for rebel manufacturers like As soon as Upon a Farm. In 2024, the corporate recorded web gross sales of $156.8 million, up 66% from the prior 12 months, though its losses widened from $17.6 million to $23.8 million, in keeping with a regulatory submitting.
“With these tailwinds and shopper traits being in the best spot, we’re actually attempting to reap the benefits of that and ship extra for shoppers,” Foraker mentioned.
Retailers have taken notice of the shift and are allotting prime shelf house to natural meals, a far cry from Foraker’s early days at Annie’s, when its merchandise had been relegated to the undesirable “natural” nook in grocery shops, he mentioned.
As soon as Upon a Farm, which is formally designated as a public profit company, goals to “drive systemic change in childhood vitamin,” in keeping with its mission assertion. Foraker mentioned its dedication to that purpose is why it selected to go public reasonably than search a sale, a way more widespread ambition for upstart shopper items companies.
Whereas Foraker mentioned he had a great expertise with Basic Mills after it purchased Annie’s in 2014, he famous that throughout the meals and beverage business, many corporations don’t follow the guarantees that they make to manufacturers they’re shopping for and honor their mission. (Look no additional than the yearslong dust-up between Ben & Jerry’s and its former proprietor Unilever and present guardian Magnum Ice Cream Firm, which spun out from the Dove proprietor final 12 months.)
As soon as Upon a Farm was planning to go public final 12 months, earlier than the longest-ever authorities shutdown disrupted these plans. As soon as Upon a Farm plans to spend the IPO proceeds to pay down its debt, buy new gear and fund normal company functions, in keeping with a regulatory submitting.
Broadly, extra IPOs are anticipated this 12 months, because of rate of interest cuts and a big backlog of corporations which were scared off by market volatility and recession fears. This week alone noticed seven corporations go public via IPOs that raised not less than $150 million, together with Bob’s Low cost Furnishings, in keeping with Renaissance Capital information.
