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Technology

OpenAI’s Fidji Simo Plans to Make ChatGPT Approach Extra Helpful—and Have You Pay For It

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Last updated: November 18, 2025 8:18 am
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OpenAI’s Fidji Simo Plans to Make ChatGPT Approach Extra Helpful—and Have You Pay For It
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In case OpenAI’s construction couldn’t get any weirder—a nonprofit answerable for a for-profit that’s turn into a public profit company—it now has two CEOs. There’s Sam Altman, chief government of the entire firm, who manages analysis and compute. And as of this summer time, there’s Fidji Simo, the previous CEO of Instacart, who manages all the pieces else.

Simo hasn’t been seen a lot at OpenAI’s San Francisco workplace since she started as CEO of Purposes in August. However her presence is felt at each degree of the corporate—not least as a result of she’s heading up ChatGPT and mainly each perform that may make OpenAI cash. Simo is coping with a relapse of postural orthostatic tachycardia syndrome (POTS) that makes her susceptible to fainting if she stands for lengthy durations of time. So for now, she’s working from dwelling in Los Angeles, and she or he’s on Slack. So much.

“Being current from 8 am to midnight daily, responding inside 5 minutes, individuals really feel like I’m there and that they will attain me instantly, that I soar on the cellphone inside 5 minutes,” she tells me. Staff verify that that is true. OpenAI’s famously Slack-driven tradition could be overwhelming for brand spanking new hires. However not, apparently, for Simo. Staff say she is commonly seen popping into channels and threads, sharing ideas and asking questions.

Simo joined throughout a chaotic interval for OpenAI, which is increasing in almost each path. There are sovereign AI partnerships, new mannequin releases, retail partnerships, multibillion-dollar compute offers, a proprietary chip, a mysterious {hardware} product—and naturally, ChatGPT. “We don’t battle for scope,” Simo says. “We battle for much less scope.”

Outdoors Silicon Valley, Simo’s hiring got here as a shock. For these within the know, it was much less of a shock. A local of Sète, a small fishing city within the south of France, Simo made a reputation for herself working the Fb app at Meta earlier than taking the highest job at Instacart in 2021. She took the grocery startup public two years later. Within the Valley, she’s often known as a product visionary with a popularity for scaling client apps throughout the globe.

Simo’s position at OpenAI is, largely, to do the identical—flip the corporate’s analysis breakthroughs into moneymaking, must-have client merchandise. She faces staggering competitors from tech giants like Google and Meta, in addition to AI startups based by OpenAI alums, together with Pondering Machines Lab, Anthropic, and Periodic Labs. “The factor that retains me up at night time is that the intelligence of our fashions is properly forward of how a lot individuals are utilizing them,” Simo says. “I see my job as closing this hole.”

Since she arrived, Simo has overseen the launch of Pulse, a product that connects to customers’ calendars and offers them customized data based mostly on their schedule, chat historical past, and suggestions; created a jobs platform to permit individuals to get AI-certified and search for roles that make use of their expertise; and doubled down on bettering ChatGPT’s responses to individuals having acute psychological well being crises. Ultimately, sources say, she’ll be the particular person deciding how one can roll out adverts in ChatGPT’s free tier.

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