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Technology

OpenAI's GPT Picture 1.5 challenges Google at enterprise-grade visuals

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Last updated: December 17, 2025 6:18 am
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OpenAI's GPT Picture 1.5 challenges Google at enterprise-grade visuals
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Enterprise-friendly updates in exact modifying and instruction followingBattle of the picture mills 

OpenAI made its picture era choices extra exact and constant in its newest replace to ChatGPT Photos, as extra enterprises and types use AI picture era to assist with design visualization. 

The updates will roll out to all ChatGPT customers and the API as GPT Picture 1.5. The corporate mentioned it's powered by GPT 5.2, which many early customers discovered to be a robust replace for enterprise use circumstances.  

“Many individuals’s first expertise with ChatGPT includes turning a textual content immediate into an image,” mentioned Fidji Simo, OpenAI CEO of Functions, in a Substack put up. “It’s a magical strategy to see what this know-how can do, however the chat interface wasn't initially designed for this. Creating and modifying photographs is a unique sort of job and deserves an area constructed for visuals.”

Enterprise-friendly updates in exact modifying and instruction following

One of many largest updates to ChatGPT Photos is extra focused modifying, even when the picture is generated on the chat platform moderately than by way of the API. Picture era fashions akin to ChatGPT Photos, Google’s Nano Banana, and Secure Diffusion tout prompt-based tweaks to AI-made footage, the place the consumer can pinpoint particular elements of the photograph to vary. However these options can generally be hit-and-miss. 

With the replace, OpenAI mentioned the mannequin higher adheres to what the consumer desires “whereas retaining components like lighting, composition, and other people’s appearances constant throughout inputs, outputs and subsequent edits.”

Customers can instruct the mannequin to do most forms of picture modifying, akin to including or subtracting a component, combining, mixing, and transposing. 

OpenAI mentioned that this mannequin “follows directions extra reliably” than earlier variations. It’s additionally capable of render textual content higher and generate precise, readable letters, even when these are denser or smaller. OpenAI up to date the mannequin to create higher, smaller faces in images that includes a big group of individuals. 

“These transformations work for each easy and extra intricate ideas, and are simple to strive utilizing preset types and concepts within the new ChatGPT Photos function — no written immediate required,” in accordance with OpenAI.

Battle of the picture mills 

OpenAI’s picture mannequin replace comes after Google’s much-lauded Nano Banana Professional picture mannequin, which drew reward from the developer neighborhood. 

The corporate should compete with different ever-growing, regularly bettering image-generation fashions that purpose to draw extra enterprise customers. And it isn’t simply Google that OpenAI has to cope with. In August, Alibaba introduced that Qwen-Picture can render readable textual content in each Chinese language and English. Black Forest Labs launched Flux.2, which additionally presents a strong, open-source picture mannequin. 

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