Morgan Stanley, which has been a permabull on Tesla (TSLA), has downgraded the inventory from an “Obese” to “Equal-Weight” whereas elevating its goal value to $425 from $410. The information got here as a shock to me, as Morgan Stanley analyst Adam Jonas had been among the many greatest Tesla inventory bulls within the sell-side group.
Nonetheless, the downgrade hasn’t come from Jonas, who has shifted to a brand new inner position centered on synthetic intelligence (AI) corporations, however from Andrew Percoco, who has assumed the protection. Nonetheless, it’s the first Tesla downgrade from Morgan Stanley in two years, so it could be prudent to discover the context. Let’s study why Morgan Stanley downgraded TSLA shares and whether or not it is time to surrender on the Elon Musk-run firm.
Morgan Stanley is circumspect on Tesla’s automotive enterprise and expects cumulative quantity progress to be 18.5% decrease by way of 2040 as a result of slower adoption within the U.S. and rising competitors in international markets. I might totally share the emotions, and as famous in a earlier article, the U.S. EV business stoop can be a bit extra elongated than the “few tough quarters” that Musk predicted through the Q2 2025 earnings name. The competitors from Chinese language rivals is for actual, and they’re increasing in China and Europe to Tesla’s detriment. To borrow a earlier phrase from Musk, Chinese language corporations would possibly come near “demolishing” Tesla’s U.S. volumes if not for the 100% tariff that virtually closes the U.S. marketplace for EV imports from China.
As for the non-automotive enterprise, which admittedly drives the majority of Tesla’s valuation, Percoco believes that initiatives like autonomous driving and Optimus humanoid are priced into the inventory. The Morgan Stanley analysts additionally flagged execution danger, which is for actual, as Tesla hasn’t had any unqualified success story because the Mannequin Y, and the once-hyped Cybertruck failed to realize traction.
Whereas he admits that Tesla’s camera-only method to self-driving has value benefits over rivals like Waymo, which additionally use sensors, he warned that the corporate would “have to show a really excessive degree of security with a purpose to acquire the belief of regulators, significantly in areas of the US with higher danger of inclement climate.” Notably, Tesla’s full self-driving (FSD) software program has been discovered wanting in excessive climate circumstances like heavy rain and snow.
